Senior Growth Marketing Manager – Mobile Subscription Acquisition

About the job

Role : Senior Growth Marketing Manager – Mobile Subscription Acquisition Experience : 6+ years Employment Type : Full-Time Employee Based Contract Location : Remote Shift Timings : 6 : 00 AM to 3 : 00 PM IST (USA based client) Notice Period : Immediate Joiners OR 15 Days (1st Choice ONLY) About the Role : We are looking for a senior, hands-on Growth Marketer – Mobile to own user acquisition for our US-based kids’ learning apps (HOMER & codeSpark). This is a high-visibility individual contributor role. You will : • Personally run and optimise campaigns across Meta, Google App Campaigns (UAC), Apple Search Ads, and other key networks. • Own the mobile subscription funnel from install to trial to paid to retained subscriber. • Present crisp, executive-ready insights directly to senior leadership (CMO, CFO, CEO). If you enjoy being in the details of campaigns but can also explain performance in 2 minutes to leadership, this will be a strong fit. What we’re looking for (Must-have) • 6–10+ years in digital / growth marketing, with at least 6+ years owning mobile user acquisition for a consumer app (not agency-only). • Proven, hands-on management of: • Meta app campaigns • Google App Campaigns (UAC) • Apple Search Ads • Experience running or closely partnering on ASO and custom product pages on the iOS App Store. • Experience managing $100k–$300k+ / month in combined mobile UA budgets. • Demonstrated work on subscription or trial-based products (trial → paid → retention), ideally in B2C. • Strong experience with mobile attribution using AppsFlyer, Adjust or similar: • Setting up events and postbacks • Working with SKAdNetwork / iOS privacy • Reading cohorts and LTV reports to drive decisions • Comfort with Excel / Sheets and basic modelling: • CAC, LTV, payback, scenario planning. Exceptional communication skills: • You naturally give the headline first, then 2–3 key points, then detail if asked. • You can explain a complex performance situation to leadership in 2–3 minutes clearly and calmly. Comfortable working as a senior individual contributor – you don’t need a big team to drive big impact. What you’ll own 1. Strategy & ownership • Own the end-to-end mobile growth strategy for HOMER and codeSpark across iOS and Android. • Translate business goals into clear acquisition, trial, and subscription targets by channel and geo. • Decide where the next $ of spend should go based on LTV, payback and incrementality – not just CPI. 2. Hands-on campaign management • Personally manage campaigns across: • Meta app campaigns • Google App Campaigns (UAC) • Apple Search Ads • And, where relevant, TikTok and select programmatic partners • Design campaign structures, optimisation strategies, bidding, audiences, and budgets yourself (not only via agencies). • Continuously test and optimise events, bids, geos, and placements to improve CPT and payback. 3. Data, measurement & experimentation • Own the MMP setup and usage (AppsFlyer or similar): event schema, postbacks, attribution windows and partner integrations. • Define the right optimisation events (e.g. trial start, first learning session quality, early engagement) and iterate as you learn. • Run structured experiments on: • Trials (length, credit card vs no card) • Offers / pricing • Onboarding / paywall changes (in partnership with product) Use cohorts and LTV to decide: • Which channels to scale • Where to cut • How to rebalance spend across iOS / Android and geos. 4. Creative & App Store collaboration • Own the growth brief for creatives: • Angles, hooks, messages, audiences, formats. • Guide creative volume and cadence for Meta / UAC / ASA (how many new concepts and variants per week). • Work with the team on ASO and iOS App Store features (screenshots, videos, in-app events, custom product pages) to lift install → trial conversion. • Partner with internal or external creative teams to: • Test new concepts (UGC, explainers, gameplay-style, parent-focused value props). • Keep ads, App Store / Play Store assets, and in-app first experience aligned. 5. Cross-functional impact • Partner with product and CRM to fix key funnel bottlenecks: • Install → trial • Trial → paid • Early retention • Work with CRM on lifecycle and reactivation strategies for trial, new subs and at-risk cohorts. • Collaborate closely with finance / leadership on forecasts, budgets, and scenario planning. 6. Communication & reporting • Build and deliver concise weekly and monthly growth readouts: • What happened • Why it happened • What you’re doing next • Adapt your narrative and depth for marketing, product and finance audiences. • Be able to answer questions in clear, structured, short responses first, with detail only when needed. Nice to have • Experience with kids’ or family-focused apps, education, or parent decision-makers. • Previous work with US and other Tier-1 markets. • Experience running or closely partnering on ASO and custom product pages on the iOS App Store. • Familiarity with product analytics tools (Mixpanel, Amplitude, Firebase) and CRM platforms (CleverTap, Braze, MoEngage, etc.). What success looks like (first 6–12 months) • You’ve audited and tightened our MMP / events / SKAN setup and core UA accounts (Meta, UAC, ASA). • There is a clear, documented channel and experiment roadmap for each app. You can articulate, in a short update, our: • Channel mix • Core funnel metrics (install → trial → paid → Month 3 retention) • CAC, CPT and payback by major channel / geo. We see measurable improvements in one or more of: • CPT • Trial → paid conversion • Early retention • Payback period • Leadership (CMO, CFO, CEO) trusts you as the owner of mobile growth and relies on your inputs for budget and planning decisions.

Requirements

• Digital Marketing
• Growth Marketing
• Mobile User Acquisition
• Meta Advertising
• Google Advertising
• Apple Search Ads

Qualifications

• 6+ years of experience in digital/growth marketing
• Experience with mobile user acquisition

Preferred Technologies

• Digital Marketing
• Growth Marketing
• Mobile User Acquisition
• Meta Advertising
• Google Advertising
• Apple Search Ads