Senior Growth Marketing Manager – Mobile Subscription Acquisition

About the job

Role: Senior Growth Marketing Manager – Mobile Subscription Acquisition Experience: 6+ years Employment Type: Full-Time Employee Based Contract Location: Remote Shift Timings: 6:00 AM to 3:00 PM IST (USA based client) Notice Period: Immediate Joiners OR 15 Days (1st Choice ONLY) About the Role: We are looking for a senior, hands-on Growth Marketer – Mobile to own user acquisition for our US-based kids’ learning apps (HOMER & code Spark).This is a high-visibility individual contributor role. You will: Personally run and optimise campaigns across Meta, Google App Campaigns (UAC), Apple Search Ads, and other key networks. Own the mobile subscription funnel from install to trial to paid to retained subscriber. Present crisp, executive-ready insights directly to senior leadership (CMO, CFO, CEO). If you enjoy being in the details of campaigns but can also explain performance in 2 minutes to leadership, this will be a strong fit. What we’re looking for (Must-have) 6–10+ years in digital / growth marketing, with at least 6+ years owning mobile user acquisition for a consumer app (not agency-only). Proven, hands-on management of: Meta app campaigns Google App Campaigns (UAC) Apple Search Ads Experience running or closely partnering on ASO and custom product pages on the iOS App Store. Experience managing $100k–$300k+/month in combined mobile UA budgets. Demonstrated work on subscription or trial-based products (trial → paid → retention), ideally in B2C. Strong experience with mobile attribution using Apps Flyer, Adjust or similar: Setting up events and postbacks Working with SKAdNetwork / iOS privacy Reading cohorts and LTV reports to drive decisions Comfort with Excel/Sheets and basic modelling: CAC, LTV, payback, scenario planning. Exceptional communication skills: You naturally give the headline first, then 2–3 key points, then detail if asked. You can explain a complex performance situation to leadership in 2–3 minutes clearly and calmly. Comfortable working as a senior individual contributor – you don’t need a big team to drive big impact. What you’ll own 1. Strategy & ownership Own the end-to-end mobile growth strategy for HOMER and code Spark across iOS and Android.Translate business goals into clear acquisition, trial, and subscription targets by channel and geo.Decide where the next $ of spend should go based on LTV, payback and incrementality – not just CPI. 2. Hands-on campaign management Personally manage campaigns across: Meta app campaigns Google App Campaigns (UAC) Apple Search Ads And, where relevant, Tik Tok and select programmatic partners Design campaign structures, optimisation strategies, bidding, audiences, and budgets yourself (not only via agencies). Continuously test and optimise events, bids, geos, and placements to improve CPT and payback. 3. Data, measurement & experimentation Own the MMP setup and usage (Apps Flyer or similar): event schema, postbacks, attribution windows and partner integrations. Define the right optimisation events (e.g., trial start, first learning session quality, early engagement) and iterate as you learn. Run structured experiments on: Trials (length, credit card vs no card) Offers / pricing Onboarding / paywall changes (in partnership with product) Use cohorts and LTV to decide: Which channels to scale Where to cut How to rebalance spend across iOS / Android and geos. 4. Creative & App Store collaboration Own the growth brief for creatives: Angles, hooks, messages, audiences, formats. Guide creative volume and cadence for Meta / UAC / ASA (how many new concepts and variants per week). Work with the team on ASO and iOS App Store features (screenshots, videos, in-app events, custom product pages) to lift install → trial conversion. Partner with internal or external creative teams to: Test new concepts (UGC, explainers, gameplay-style, parent-focused value props). Keep ads, App Store / Play Store assets, and in-app first experience aligned. 5. Cross-functional impact Partner with product and CRM to fix key funnel bottlenecks: Install → trial Trial → paid Early retention Work with CRM on lifecycle and reactivation strategies for trial, new subs and at-risk...

Requirements

• Meta app campaigns
• Google App Campaigns (UAC)
• Apple Search Ads
• mobile attribution using Apps Flyer

Qualifications

• 6+ years in digital / growth marketing
• Proven, hands-on management of mobile user acquisition

Preferred Technologies

• Meta app campaigns
• Google App Campaigns (UAC)
• Apple Search Ads
• mobile attribution using Apps Flyer

About the company

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