Senior Growth Marketing Manager – New verticals

About the job

About Agoda At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. **The Opportunity: We are launching a new B2C Product designed to make travel spending seamless and transparent for all travelers.** As Senior Growth Marketing Manager – New verticals, you will play a key role in taking this product from early stage to scale. You’ll own growth strategy and execution across acquisition and retention, working closely with product, fintech, and cross-functional marketing teams. This is a unique opportunity to build a new vertical within Agoda from the ground up. In this Role, You'll Get to: - Co-own with product the go-to market strategy: targeted segments, USP, and positioning for product - Design the marketing strategy for the new B2C product across the full funnel – from user acquisition and activation to engagement and retention - Execute the marketing strategy: e.g., - Launch the different marketing channels (e.g., paid search, app campaigns, affiliates) - Optimize performance campaigns across channels - Work closely with Product and Design to Shape onboarding, in-app messaging, and key user journeys - Collaborate with Fintech, Legal, and Compliance to ensure campaigns, claims, and messaging are accurate, compliant, and easy for customers to understand and Translate regulatory constraints into clear, user-friendly communications - Build and continuously improve dashboards, reporting, and processes to scale growth operations over time. What You'll Need to Succeed: **Must Have Qualifications** - Marketing expertise: At least 8 years of experience with 3+ years of hands-on growth/ direct marketing in app-based or digital products, focusing on user acquisition and retention. - Strong analytical skills. - Comfortable working with data and performance metrics (CAC, LTV, activation, retention, payback, cohorts). - Ability to pull and analyze data using SQL and/or self serve BI tools. - Demonstrated entrepreneurial / builder mentality. - Able to operate in ambiguity, set up new processes, and “figure things out” without a playbook. - Bias for action and experimentation. - Strong stakeholder management and communication skills, with experience collaborating with multi team in multiple department. **Nice to Have** - Experience with Direct marketing, Performance marketing and Affiliate marketing for financial products - Experience in fintech or financial services, such as Travel cards, multicurrency wallets - Experience launching or scaling a new product or major feature.

Requirements

• growth strategy
• user acquisition
• retention marketing
• data analytics
• stakeholder management

Qualifications

• 8+ years in marketing

Preferred Technologies

• growth strategy
• user acquisition
• retention marketing
• data analytics
• stakeholder management

About the company

At Agoda, we bridge the world through travel. Our story began in 2005, driven by our passion for travel. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.