Senior GTM & Product Launch Manager

Linnk Group

★4.5 / 5

Cochin • Not disclosed

Yesterday

On-Site

About the job

Role: Senior GTM & Product Launch Manager – AI SaaS Platforms Location: Cochin (Kochi), Kerala We are seeking a GTM & Product Launch Owner to lead the end-to-end commercialisation of our AI/LLM-powered SaaS platforms (HRMS, ATS, ERP, Compliance systems). This role goes beyond outreach or marketing execution. Core Responsibilities: Product Launch & Commercialisation Ownership • Own end-to-end GTM strategy for new AI SaaS products. • Design and execute beta programmes and early adopter initiatives. • Convert early traction into paying customers. • Define and validate pricing tiers and packaging models. • Establish repeatable GTM motions for scaling. • Continuously refine product-market fit based on customer feedback. Revenue, Pipeline & Enterprise Sales Ownership • Own pipeline and revenue targets for the new platform. • Directly participate in enterprise demos, discovery calls, proposals, and negotiations. • Support founder-led sales motions in early-stage enterprise deals. • Drive improvements in conversion metrics (Lead → Demo → Pilot → Paid). • Build predictable revenue generation mechanisms aligned with growth targets. B2B GTM Strategy & Market Positioning • Design and execute GTM strategies for AI-driven HRMS, ATS, ERP, and compliance platforms. • Own stakeholder outreach to CHROs, HR Heads, TA Leaders, CFOs, Compliance Heads, CIOs, CTOs, and CXOs. • Develop segment-specific messaging for enterprise, mid-market, and compliance-heavy industries. • Align product positioning with enterprise buying behaviour. LinkedIn, Video & Design for Marketing • Oversee and guide creation and scheduling of LinkedIn content (text posts, visuals, carousels) aligned with GTM campaigns. • Define and review short-form B2B marketing videos for product explainers, demos, and thought leadership. • Ensure creation of effective marketing creatives such as banners, thumbnails, posters, and reels. • Support and scale founder-led, leadership, and product-led content to build brand credibility and reach. (Hands-on execution expected initially; strategic ownership as the team scales.) AI / LLM Product Positioning • Translate AI/LLM backend capabilities into clear business and compliance value. • Explainable, responsible, and governance-safe messaging. • ROI-driven narratives for enterprise decision-makers. • Collaborate closely with Product and Engineering teams to incorporate market feedback into roadmap and positioning. • Ensure responsible AI positioning aligned with enterprise governance standards. Founder-Led & Thought Leadership Marketing • Drive AI thought leadership across LinkedIn and industry forums. • Support webinars, product demos, executive roundtables, and launch campaigns. • Build authority positioning for AI adoption in HR, ERP, and compliance ecosystems. Tools, Analytics & Reporting • Use and guide teams on tools such as Canva, Figma, CapCut, and basic Adobe tools for design and video creation. • Work with marketing and outreach platforms including: HubSpot, Mailchimp, Zoho, Google Analytics, and similar tools. • Track and analyse engagement metrics, leads, ABM account activity, and campaign performance. • Maintain structured content calendars, GTM trackers, and performance dashboards. • Use data-driven insights to optimise messaging, acquisition channels, pricing validation, and ROI. Required Experience & Qualifications • 6–10 years in B2B SaaS GTM, Product Marketing, Growth, or Commercial roles. • Mandatory: Proven experience launching a new SaaS product (0 → 1 or early-stage scale) • Experience acquiring first 10–50 customers. • Experience defining pricing and packaging for SaaS products. • Demonstrated pipeline and revenue ownership. • Direct participation in enterprise demos and deal cycles. • Strong understanding of AI/LLM enterprise positioning. • Experience in early-stage or AI-first SaaS environments preferred.