Senior Industry Marketing Manager

About the job

📍 Job Overview Job Title: Senior Industry Marketing Manager – TMT (Telecom, Media & Technology) Company: ServiceNow Location: Bengaluru, Karnataka, India Job Type: Full-time Category: Industry Marketing Date Posted: March 10, 2026 Experience Level: 5-10 years Remote Status: On-site 🚀 Role Summary • Drive ServiceNow's industry-led marketing strategy for India's TMT sectors, focusing on Telecom, Media, and Technology. • Build and execute integrated programs to position ServiceNow as the leading workflow automation and platform-of-platforms provider for TMT enterprises. • Collaborate closely with India Sales, APAC Integrated Marketing, Solution Consultants, Partners & Alliances, and Enterprise & Field Marketing (EFM) peers to create and accelerate pipeline, deepen account engagement, and grow ServiceNow's footprint across the TMT ecosystem in India. 📈 Primary Responsibilities • Industry & Go-to-Market Strategy: Localize and land ServiceNow's global TMT value propositions, build an India-specific strategy aligning with local sales priorities and top TMT accounts, and monitor India-market developments. • Campaign Development & Execution: Design and execute industry campaigns, run integrated programs across digital, webinars, field events, and analyst/influencer engagements, and localize global content for India's business context. • Sales & Partner Alignment: Support the India TMT sales team with deal-based marketing, build and maintain industry-specific sales enablement assets, and partner with Solution Consultants to create India-specific customer value stories and workflow-based use cases. • Executive, Analyst & Industry Engagement: Activate ServiceNow leadership for TMT-focused CXO engagements, collaborate with industry bodies, and engage with analysts to influence India TMT narratives. • Performance & Insights: Track campaign performance, report on pipeline contribution, account engagement, and ROI, and use data-driven insights to optimize programs and support annual planning. 🎓 Skills & Qualifications Education: • Bachelor's degree in Marketing, Business, or Technology • Postgraduate qualification (MBA) is beneficial but not required Experience: • 7-10 years of enterprise B2B marketing experience, ideally in SaaS, telecom, cloud, IT services, or digital transformation environments • Proven success in revenue-oriented field marketing • Experience supporting large enterprise or GSI/Telecom accounts • Familiarity with global-regional-local matrix environments Required Skills: • Strong understanding of India's Telecom, Media & Technology landscape and digital transformation agenda • Experience with enterprise SaaS marketing, ideally in workflow automation, cloud, AI, or ITSM/CSM/ESM-adjacent technologies • Depth in integrated marketing and hands-on field activation • Strong narrative-building skills to translate platform capabilities into business outcomes • Excellent collaboration skills across sales, partners, and cross-functional stakeholders • Proficiency with MSFT Dynamics, Power BI, and field marketing analytics Preferred Skills: • Familiarity with ServiceNow products and services • Experience working with global-regional-local matrix environments • Knowledge of India's regulatory landscape (TRAI, DOT, cloud sovereignty) 📊 Campaign Portfolio & Results Requirements Portfolio Essentials: • Showcase integrated marketing campaigns that demonstrate a strong understanding of the TMT sector and India's business context • Highlight campaign performance metrics, such as pipeline contribution, account engagement, and ROI • Include examples of successful collaboration with sales teams and cross-functional stakeholders Campaign Documentation: • Provide detailed campaign plans, including target audience, objectives, strategy, tactics, and timeline • Include post-campaign analysis and lessons learned to demonstrate continuous improvement and optimization 💵 Compensation & Benefits Salary Range: INR 25-35 lakhs per annum (based on experience and qualifications) Benefits: • Competitive health, dental, and vision insurance • Retirement savings plans with company match • Generous time-off policies, including vacation, sick leave, and parental leave • Employee stock purchase plan • Employee assistance program • Professional development opportunities and tuition reimbursement • Flexible work arrangements and remote work options (as applicable) Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 6:00 PM IST, with flexibility for marketing campaign needs 🎯 Team & Company Context 🏢 Company Culture Industry: Technology, focusing on workflow automation and digital transformation Company Size: Large (8,100+ employees globally, with a significant presence in India) Founded: 2004, with a strong focus on innovation and continuous improvement Team Structure: • Marketing team: Large, matrixed organization with global, regional, and local components • Reporting structure: Dotted-line reporting to global marketing leadership, with regional and local marketing managers overseeing field marketing teams • Cross-functional collaboration: Close partnership with sales, product, and customer success teams Methodology: • Data-driven approach to marketing strategy and campaign development • Agile and iterative campaign planning and execution processes • Regular performance tracking and optimization Company Website: https://www.servicenow.com/ 📈 Career & Growth Analysis Marketing Career Level: Senior Marketing Manager, with potential progression to Director or Vice President of Industry Marketing Reporting Structure: Direct reports may include Marketing Coordinators, Marketing Specialists, or Marketing Managers, depending on team size and structure Marketing Impact: Significant influence on ServiceNow's growth and market position within the TMT sector in India Growth Opportunities: • Career Progression: Transition to a more senior role, such as Director or Vice President of Industry Marketing, with increased responsibilities and team leadership • Skill Development: Expand expertise in enterprise technology marketing, industry analysis, and go-to-market strategy • Leadership Potential: Develop leadership skills through mentoring, coaching, and team management opportunities 🌐 Work Environment Office Type: Modern, collaborative office spaces with open work areas, meeting rooms, and breakout spaces Office Location(s): Bengaluru, with potential for remote work or hybrid arrangements (as applicable) Workspace Context: • Collaboration: Cross-functional team collaboration with sales, product, and customer success teams • Tools & Technology: Access to marketing automation platforms, CRM, and analytics tools, such as MSFT Dynamics, Power BI, and Marketo • Interaction: Regular interaction with global, regional, and local marketing teams, as well as cross-functional stakeholders Work Schedule: Full-time, with flexibility for marketing campaign needs and collaboration with global teams 📄 Application & Interview Process Interview Process: • Portfolio Review & Phone Screen: Initial review of campaign portfolio and phone screen to assess marketing skills, experience, and cultural fit • Case Study Presentation: Presentation of a case study demonstrating successful marketing campaign strategy, execution, and results • Behavioral & Situational Interviews: In-depth discussions of marketing challenges, problem-solving approaches, and collaboration skills • Final Evaluation: Assessment of overall fit, potential impact, and alignment with ServiceNow's marketing objectives Portfolio Review Tips: • Highlight integrated marketing campaigns that showcase strong narrative-building skills and business outcome focus • Include metrics and results analysis to demonstrate ROI and campaign effectiveness • Tailor portfolio to ServiceNow's products, services, and marketing objectives Challenge Preparation: • Familiarize yourself with ServiceNow's products, services, and marketing strategy • Prepare for case study presentation by selecting a relevant campaign and outlining strategy, tactics, and results • Practice presenting campaign case studies and be prepared to discuss metrics, ROI, and lessons learned 🛠 Tools & Technology Stack Primary Tools: • MSFT Dynamics: CRM platform for sales and marketing automation, pipeline management, and customer engagement • Power BI: Data visualization and business intelligence tool for performance tracking and analytics • Marketo: Marketing automation platform for campaign management, email marketing, and lead generation • Tableau: Data visualization and analytics tool for performance tracking and reporting Analytics & Attribution: • Google Analytics: Web analytics platform for tracking website traffic, user behavior, and campaign performance • Mixpanel: Product analytics tool for user engagement, retention, and feature adoption tracking • Heap: Web analytics tool for user behavior tracking, event analysis, and funnel optimization Campaign Management & Automation: • Pardot: Marketing automation platform for email marketing, lead nurturing, and customer lifecycle management • HubSpot: Inbound marketing and sales platform for content creation, social media management, and lead generation • Salesforce: CRM platform for sales and marketing automation, pipeline management, and customer engagement 👥 Team Culture & Values Marketing Values: • Customer-centric: Focus on understanding customer needs and preferences to drive marketing strategy and campaign development • Innovation: Embrace a culture of continuous learning and improvement, experimenting with new tools, tactics, and channels • Collaboration: Work closely with cross-functional teams to align marketing objectives with overall business goals and strategies • Accountability: Take ownership of marketing performance and drive results through data-driven decision-making and continuous optimization Collaboration Style: • Cross-functional: Close partnership with sales, product, and customer success teams to ensure marketing alignment and impact • Data-driven: Leverage data and analytics to inform marketing strategy, campaign development, and performance optimization • Agile: Iterative and adaptive campaign planning and execution processes to maximize efficiency and effectiveness ⚡ Challenges & Growth Opportunities Challenges: • Market Dynamics: Keep up-to-date with India's rapidly evolving TMT landscape, including 5G rollout, digital transformation, and regulatory shifts • Competitive Landscape: Stay informed about competitors' marketing strategies and positioning within the TMT sector • Global Alignment: Balance regional marketing objectives with global marketing strategies and campaigns • Team Management: Develop leadership skills to mentor, coach, and manage marketing team members, fostering a culture of growth and collaboration Learning & Development Opportunities: • Marketing Skill Development: Expand expertise in enterprise technology marketing, industry analysis, and go-to-market strategy through training, workshops, and online courses • Industry Conferences & Events: Attend relevant industry conferences and events to network with peers, learn about emerging trends, and gain insights into best practices • Mentorship & Leadership Development: Seek mentorship opportunities from senior marketing leaders and participate in leadership development programs to advance career growth 💡 Interview Preparation Strategy Questions: • Marketing Strategy: Prepare for questions about marketing strategy, go-to-market planning, and campaign development within the TMT sector in India • Cross-functional Collaboration: Be ready to discuss experiences working with cross-functional teams, such as sales, product, and customer success, to drive marketing alignment and impact • Problem-solving: Practice responding to scenario-based questions that assess your ability to analyze marketing challenges, develop data-driven solutions, and measure campaign performance Company & Culture Questions: • Marketing Culture: Research ServiceNow's marketing culture, values, and priorities to demonstrate cultural fit and alignment with marketing objectives • Team Dynamics: Prepare for questions about your experience working with cross-functional teams, marketing team structures, and collaboration styles • Marketing Impact: Be ready to discuss your approach to measuring marketing performance, ROI, and overall business impact Portfolio Presentation Strategy: • Campaign Case Study: Prepare a structured presentation of a successful marketing campaign, including strategy, tactics, metrics, and results • Metrics Presentation: Practice presenting campaign metrics and ROI using data visualization tools, such as Power BI or Tableau • Interactive Demonstration: Rehearse presenting campaign case studies and metrics using storytelling techniques and interactive demonstration methods 📌 Application Steps To apply for this Senior Industry Marketing Manager – TMT (Telecom, Media & Technology) position at ServiceNow: • Submit Application: Visit the application link provided and submit your resume, cover letter, and campaign portfolio • Tailor Portfolio: Customize your campaign portfolio to highlight relevant marketing campaigns, metrics, and results that demonstrate your expertise in integrated marketing, TMT sector knowledge, and India market context • Optimize Resume: Highlight your marketing skills, experiences, and achievements relevant to the role, incorporating relevant keywords and marketing industry-specific language • Prepare for Interview: Practice presenting your campaign portfolio, preparing for case study presentations, and rehearsing responses to strategy, company culture, and portfolio presentation questions • Research Company: Thoroughly research ServiceNow's marketing strategy, company culture, and growth opportunities within the TMT sector in India to demonstrate your understanding of the business and alignment with marketing objectives

Requirements

• Industry marketing
• Campaign management
• Collaboration
• Data analysis
• B2B marketing

Qualifications

• Bachelor's degree
• 7-10 years of experience

Preferred Technologies

• Industry marketing
• Campaign management
• Collaboration
• Data analysis
• B2B marketing

Benefits

• Competitive health, dental, and vision insurance
• Retirement savings plans with company match
• Generous time-off policies
• Employee stock purchase plan
• Employee assistance program
• Professional development opportunities

About the company

ServiceNow is focused on workflow automation and digital transformation, operating with a significant presence in India.