Senior Influencer Marketing Executive

About the job

We are seeking a strategic and creative Senior Influencer Marketing Executive to lead influencer initiatives across our portfolio of brands—Beardhood, Sotrue, and Djokr. Responsibilities • Develop and execute end-to-end influencer marketing strategies for all APPL brands • Identify, onboard, and manage relationships with influencers and content creators across platforms (Instagram, YouTube, etc.) • Plan and run targeted influencer campaigns aligned with brand and product goals • Collaborate with internal teams for campaign planning, creative briefs, and approvals • Track campaign performance, analyze data, and deliver actionable insights for optimization • Stay current with influencer marketing trends, content formats, and platform changes • Negotiate contracts and ensure alignment of deliverables, timelines, and budgets • Maintain an influencer database and implement performance evaluation frameworks Qualifications • 2–3 years of experience in influencer marketing, preferably in D2C or personal care brands • Demonstrated success in managing and scaling influencer programs • Strong understanding of content marketing, creator trends, and social media platforms • Excellent communication and negotiation skills • Proficient in influencer marketing tools and analytics platforms • Ability to manage multiple campaigns simultaneously in a fast-paced environment • Prior experience in the grooming, beauty, or lifestyle space is a plus

Requirements

• Influencer Marketing
• Campaign Management
• Communication Skills
• Negotiation Skills
• Social Media Management

Qualifications

• 2-3 years of experience in influencer marketing

Preferred Technologies

• Influencer Marketing
• Campaign Management
• Communication Skills
• Negotiation Skills
• Social Media Management

Benefits

• Fast-track career growth
• Dynamic and ambitious work culture
• Competitive compensation and benefits package

About the company

Sotrue is India’s first glow-first beauty brand, reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles. Built for the women of Bharat who want glow they can trust, Sotrue blends high-performance formulas, inclusive shades, and relatable storytelling to make beauty simple and accessible.