Senior Manager - Brand

About the job

Job Description: Job Title: Senior Manager - Brand About the Function: Our Marketing team are creators, helping to build and nurture some of the world's most loved brands. We craft amazing connections with people around the world to celebrate our brands' legacies and reimagine them for the world today, and into the future. Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands' uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we're celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you'll be celebrated and supported in our inclusive culture. Role Responsibilities: KEY AREAS OF RESPONSIBILITY WIN THROUGH EXECUTION • Lead the development, selection, and deployment of all growth drivers as a part of MBP planning backed with clear ROIs and learning plans • Ensure flawless execution of growth drivers in collaboration with central customer marketing • Lead all brand performance discussions in internal review meetings and influence clusters (BPMs, SNOP etc) • Lead the brand influencer and advocacy plan development and execution in partnership with the I&A team • Responsible for the development of brand architecture, advertising architecture, packaging architecture and brand out innovation approach in consultation with the innovation team. SHAPE THE FUTURE • Use personal impact and influence with all internal and external stakeholders to bring together teams in service of delivering brand's ambition and performance. • Invest time in building relationships with partners to constantly keep business updated with new trends and ideas that can be applied to unlock performance. • Build and implement a pipeline of ideas that are being tested as future growth drivers. work with internal and external partners to experiment and take some risks. INSPIRE THROUGH PURPOSE • Invest in self and lean on managers to find a connection between personal purpose and that of Diageo. • Foster team spirit and healthy competitiveness with peers. • Invest in building win relationships with COEs and cross-functional teams that lead to powerful co-creation.

Qualifications

• MBA with specialization in Marketing

About the company

Diageo is a global leader in alcoholic beverages, dedicated to celebrating life every day and everywhere through a diverse range of brands.