Senior Manager - Data Science

About the job

You will be expected to demonstrate expertise in the application of mix models, attribution analytics, and performance measurements through the application of Data science and advanced analytics. Responsibilities: - Build & codify media performance measurement strategies by collaborating with internal/external stakeholders to create capabilities, tools, and processes to drive best-in-class effici ... ency, effectiveness & sufficiency. - Develop best practices among all brands and scale lifting and shifting learnings across countries and categories to enable global and brand teams to leverage tools, capabilities, and processes to further media objectives. - Maintain existing marketing mix models and periodically refresh them across markets and brands. - Guide business with periodic updates and build and deliver new marketing mix models for existing or new markets. - Manage a team of internal/external data science team to formulate hypotheses, plan and execute measurements/ROI analyses, and share results with key leaders. - Actively scout new partnerships, concepts, and technologies that can be scaled across the portfolio. - Promote data consistency globally to support common standards and analytics. - Partner with PepsiCo functional teams, agencies, and third parties to build seamless processes for acquiring, tagging, cataloging, and managing all media, Nielsen, and internal data. - Establish periodic data verification processes to ensure data accuracy. - Build strong relationships with key business partners across internal data science team, marketing and insights teams, and media agency/platforms in adoption of learnings of market mix modeling. - Engage in R&D to try new modeling techniques to ensure faster and better answers to business problems.

Requirements

• Data Science
• Analytics
• Statistical Models
• Leadership

Qualifications

• Masters degree in Statistics, Machine Learning, Mathematics, Computer Science, Economics or related field
• 8 years+ experience in a leading consumer goods company

Preferred Technologies

• Data Science
• Analytics
• Statistical Models
• Leadership

About the company

PepsiCo, Inc. is a leading consumer goods company specializing in food and beverage products.