Senior Manager, Demand Generation

About the job

📍 Job Overview Job Title: Senior Manager, Demand Generation Company: Icertis Location: India Job Type: Full time Category: Growth Marketing Date Posted: February 17, 2026 Experience Level: 5-10 years Remote Status: On-site 🚀 Role Summary • 📝 Enhancement Note: This role focuses on driving revenue growth within existing enterprise accounts through integrated demand generation programs, with a strong emphasis on account-based marketing (ABM) strategies. • Lead the creation and execution of integrated demand generation programs tailored to drive revenue growth within existing enterprise accounts. • Implement ABM campaigns and develop content and channel strategies to support up-sell, expansion, and new product adoption. • Collaborate closely with stakeholder teams to optimize campaign and channel performance, pipeline impact, and ROI. • Leverage AI-powered contract intelligence platform to revolutionize contract management and drive business success. 📈 Primary Responsibilities • 📝 Enhancement Note: The primary responsibilities revolve around strategic planning, execution, and optimization of demand generation campaigns within existing enterprise accounts. • Develop and execute integrated demand generation programs to drive revenue growth within existing enterprise accounts. • Implement ABM campaigns and develop content and channel strategies to support up-sell, expansion, and new product adoption. • Collaborate with cross-functional teams to optimize campaign and channel performance, pipeline impact, and ROI. • Leverage data and analytics to measure and report on campaign performance, pipeline impact, and ROI. • Stay up-to-date with industry trends and best practices in demand generation and ABM. 🎓 Skills & Qualifications Education: Bachelor's degree in Marketing, Business, or a related field. Experience: Over 5 years of B2B marketing experience focused on demand generation or ABM, with a proven track record of driving revenue growth within existing enterprise accounts. Required Skills: • Proven experience in designing enterprise SaaS ABM strategies. • Hands-on proficiency with ABM platforms like 6sense or Demandbase. • Strong analytical skills using Salesforce and other BI tools. • Excellent project management skills. • Demonstrated ability to collaborate effectively with cross-functional teams. • Strong communication and presentation skills. Preferred Skills: • Experience with Sendoso or similar sales engagement platforms. • Familiarity with the contract intelligence industry. • Knowledge of marketing automation tools and processes. 💵 Compensation & Benefits Salary Range: INR 25-35 lakhs per annum (Estimated based on market research and role complexity) Benefits: • Competitive compensation and benefits package. • Comprehensive health, dental, and vision insurance. • 401(k) matching and employee stock purchase plan. • Flexible work arrangements and remote work options. • Professional development opportunities and training programs. Working Hours: Full-time, with flexible hours to accommodate campaign timelines and creative flow. 🌍 Company Website: icertis.com

Requirements

• B2B marketing
• demand generation
• account-based marketing
• project management
• data analytics

Qualifications

• Bachelor's degree in Marketing or related field
• 5+ years B2B marketing experience

Preferred Technologies

• B2B marketing
• demand generation
• account-based marketing
• project management
• data analytics

Benefits

• Competitive compensation
• Health, dental, and vision insurance
• 401(k) matching
• Flexible work arrangements
• Professional development opportunities

About the company

Icertis is the global leader in AI-powered contract intelligence, revolutionizing contract management to drive business success. The company has a strong focus on growth and innovation with a mid-sized team, emphasizing customer-centric approaches to marketing.