Senior Manager, Field Marketing

About the job

📍 Job Overview Job Title: Senior Manager, Field Marketing Company: Zscaler Location: Bengaluru, Karnataka, India Job Type: Hybrid Category: Marketing - Field Marketing Date Posted: December 12, 2025 Experience Level: 10+ years Remote Status: On-site/Hybrid 🚀 Role Summary • Develop and execute field marketing strategies aligned with local business and global priorities. • Collaborate with sales, SDRs, partners, and cross-functional teams to drive awareness, demand, and pipeline growth. • Leverage digital and omni-channel marketing to engage audiences and optimize campaigns. • Manage field marketing budget and track KPIs to ensure successful campaign execution and ROI. 📝 Enhancement Note: This role requires a strategic mindset, strong cross-functional collaboration skills, and a data-driven approach to marketing. The ideal candidate will have a proven track record in field marketing, with experience in both direct and partner-led campaigns. 📈 Primary Responsibilities • Strategy & Planning: Develop and execute marketing strategies that align with local business and global priorities, working closely with sales, SDRs, partners, and cross-functional teams. • Campaign Execution: Run quarterly field marketing campaigns from awareness to demand generation, using always-on digital marketing and account-centric programs to hit KPIs. • Budget Management: Manage field marketing budget and co-op funds, tracking and reporting KPIs weekly (MCIs, MQLs, meetings, pipeline). • Campaign Optimization: Build quarterly customer stories and use martech for campaign optimization and scale execution with agencies. • Stakeholder Communication: Collaborate with various teams to ensure effective communication and alignment on marketing strategies and campaign progress. 📝 Enhancement Note: This role requires strong project management skills, with the ability to balance multiple campaigns, stakeholders, and priorities. 🎓 Skills & Qualifications Education: Bachelor's degree, preferably in Marketing or Technology, MBA preferred. Experience: 8-12 years of in-country field marketing experience, with proven results in innovation, campaigns, and pipeline growth.

Requirements

• Field Marketing
• digital marketing
• strategy execution
• KPI tracking
• campaign management

Qualifications

• Bachelor's degree, preferably in Marketing or Technology
• 8-12 years of in-country field marketing experience

Preferred Technologies

• Field Marketing
• digital marketing
• strategy execution
• KPI tracking
• campaign management

Benefits

• Various health plans
• Time off plans for vacation and sick time
• Parental leave options
• Retirement options
• Education reimbursement
• In-office perks

About the company

Zscaler is a global leader in cloud-native Zero Trust Exchange platform, with a strong focus on innovation, customer obsession, and collaboration. The marketing team is committed to sharing the Zscaler story in compelling and expressive ways, driving awareness, demand, and pipeline growth for the company.