Senior Manager – Influencer Marketing

About the job

Role Overview We are looking for a highly driven and strategic Senior Manager – Influencer Marketing to lead end-to-end influencer campaigns while owning creative planning, influencer selection, client strategy, and team management. This role requires a strong balance of creativity, execution excellence, stakeholder management, and performance-driven thinking. You will act as the bridge between clients, creators, and internal teams—ensuring campaigns are innovative, scalable, and deliver measurable impact. Key Responsibilities: Campaign Strategy & Planning • Lead creative and influencer strategy for multiple brands across categories. • Build comprehensive influencer marketing plans aligned with client objectives, KPIs, and budgets. • Create detailed strategy decks including creator mix, content formats, timelines, and projected outcomes. • Identify relevant creators across platforms like Instagram, YouTube, and TikTok. • Translate brand briefs into strong content directions and storytelling frameworks. Influencer Scouting & Management • Lead influencer discovery, shortlisting, and final selection based on relevance, performance metrics, and brand fit. • Oversee outreach, onboarding, briefing, and relationship management with creators. • Ensure quality control of content deliverables while maintaining creator authenticity. • Build long-term influencer relationships for recurring brand collaborations. Client Servicing & Stakeholder Management • Act as the primary point of contact for key clients. • Present strategies, campaign plans, and post-campaign reports confidently. • Manage expectations, timelines, and approvals across all stages of the campaign lifecycle. • Proactively identify upsell and cross-sell opportunities through campaign performance insights. Campaign Execution & Operations • Own end-to-end campaign delivery—from briefing to final reporting. • Coordinate with internal teams (Pricing, Operations, Campaign Management) to ensure seamless execution. • Track milestones, manage dependencies, and troubleshoot issues in real time. • Ensure all campaigns are delivered on schedule and within budget. Performance Tracking & Reporting • Monitor live campaign performance and optimize mid-flight where required. • Prepare detailed post-campaign reports with insights on reach, engagement, CTRs, conversions, and ROI. • Use data to recommend improvements and future strategies for clients. Team Leadership & Mentorship • Manage and mentor Associates and Senior Associates. • Review team output including influencer lists, briefs, decks, and reports. • Conduct regular training sessions on trends, content formats, and best practices. • Foster a culture of ownership, accountability, and creative thinking. Market & Trend Awareness • Stay updated with platform trends, creator formats, and emerging influencer categories. • Proactively suggest new content ideas, creator types, and campaign structures. • Share insights with internal teams to continuously improve creative quality.

Requirements

• Influencer Marketing
• Campaign Strategy
• Client Management
• Performance Tracking

Preferred Technologies

• Influencer Marketing
• Campaign Strategy
• Client Management
• Performance Tracking