Senior Manager – International Business Acquisition

About the job

Role Definition The Senior Manager – International Business Acquisition is responsible for driving new business growth in international markets by acquiring customers, developing strategic accounts, and converting design capability into profitable global orders. This role exists to build a strong international customer pipeline, establish organization as a credible global furniture partner, and ensure a steady flow of qualified, margin-positive export business, aligned with the company’s design, manufacturing, and delivery capabilities. Role Deliverables • Acquisition of new international customers and accounts • Consistent pipeline of qualified and conversion-ready export leads • Conversion of enquiries and samples into confirmed export orders • Growth in international revenue • Strong brand presence and credibility in target global markets • Seamless coordination between customers, design, merchandising, and plant operations. Task and Activities: International Market Development & Strategy • Identifies and prioritizes target international markets, geographies, and customer segments aligned with product, design, and capacity strengths. • Conducts ongoing market research to understand buyer preferences, price benchmarks, competitor positioning, and emerging trends in global furniture markets. • Develops country-wise and account-wise acquisition plans with clear revenue and pipeline targets. • Aligns international business strategy with internal capabilities, capacity plans, and longterm growth objectives.