Senior Manager - Marketing Communications

About the job

Our Programs: • Udhyam Shiksha works on developing entrepreneurial mindsets among the youth and enabling them to achieve their potential, having impacted ~40,00,000 learners across 12 Indian states. • Udhyam Vyapaar focuses on nano businesses in India, and solving large problems faced by them, at scale; having already enabled an income uplift for close to 10000 entrepreneurs. The goal for Udhyam is to build a thriving and supportive ecosystem, where every individual feels empowered to define their own path. Why this role is exciting Join Udhyam Shiksha at a moment of rapid product and curriculum evolution. You’ll own the storytelling, clarity and creative energy that connects classroom practice to teacher motivation, product adoption and measurable impact — shaping how thousands of young learners and their teachers experience entrepreneurial learning. This role blends curriculum communication, impact storytelling, product launch & UX messaging, and high-impact brand campaigns. If you love crisp copy, visual-first narratives, data turned into human stories, and launching teacher-facing products that people actually use — this is for you. Key responsibilities Central MarCom & Brand • Lead quarterly 360° marketing campaign conception and execution to drive visibility and mission advocacy. • Own content curation for the Central Annual Report; coordinate design & approvals. • Conceptualize, produce and disseminate brand videos and video bank assets. • Keep brand collaterals (brochures, fact sheets, media kits, video banks) updated and brand-compliant. • Build and manage strategic brand partnerships and collaborations to amplify Udhyam’s mission. • Support communications for key central events (concept content delivery). Curriculum & Teacher Engagement • Own communications for curriculum updates: coordinate with the agency to revise workbooks, manuals and trainer kits as curriculum evolves (messaging architecture / north-star integration). • Develop the Curriculum Communication Lens SOP guiding module reviews (tone, readability, brand voice). • Review all Grade 9 / 11 / 12 materials for tone, clarity and pedagogy-friendly language. • Build a curriculum-aligned visual library (icons, reflection visuals, graphics). • Design 10 high-quality teacher nudges (short videos, poster sets, reflection cards) for classroom practice. • Produce a monthly Teacher Spotlight series (short video + social + internal comms). • Create a teacher facilitation communication kit (visuals + tone guide) for the curriculum team. • Produce a “Quality Doing” visual & story guide and document 20 strong classroom stories showcasing high-quality practice. Monitoring & Evaluation — Impact Communications • Co-develop the Data Story Dissemination pipeline for program teams. • Write the Impact Communication SOP with sample dashboards and visualization templates. • Build & maintain a repository of key impact metrics and baseline visuals for Udhyam Shiksha. • Design quarterly Impact Snapshot templates and launch visual posts that summarize data + story. • Lead the Annual Impact Report content curation, narrative and design coordination. • Curate State Impact Summary Decks for leadership and partners. • Partner with product/ops on dashboard UX refreshes with a storytelling lens. Product & UX Communications • Co-create the MarCom × Product Communication Playbook (tone, voice, messaging, visuals). • Define UX writing & storytelling guidelines for the AI chatbot, teacher dashboards and mobile apps. • Review product journeys for clarity and user empathy; design in-product nudges, walkthroughs and explainer videos. • Co-lead launch campaigns for new tools (AI chatbot, dashboards): campaign concept assets adoption kits (print + WhatsApp). • Craft the AI Bot Positioning Narrative — why our AI is responsible, human and inclusive — and prepare internal comms toolkits (FAQs, ethical guardrails). • Support Product with AI validation materials (sample copy, user stories and testimonials). Required experience & qualifications • 6–12 years in marketing/communications (preferably 4+ years in education, EdTech, or NGO sector). • Proven experience producing curriculum or teacher-facing content, product launch comms, and impact reports. • Strong portfolio: written samples (long and short form), visual assets, videos, campaign case studies and at least two data-driven storytelling pieces (e.g., impact summaries, dashboards, report chapters). • Degree in Communications / English / Journalism / Marketing / Design or equivalent. Must Have Skills • Exceptional copywriting, story crafting, and editorial instincts • Strong creative conceptualization, visual sense, ability to think out of the box and constantly challenge the status quo. • Strong production management experience with design partners; Basic Canva experience would be an added advantage. • Strong project management: brief creation, timelines, stakeholder management and quality checks. • String people skills, comfortable with cross-team collaboration • Strong data presentation viz skills (PowerPoint, Google Sheets)

Requirements

• Marketing Communications
• Curriculum Communication
• Impact Storytelling
• Product Launch
• Brand Campaigns

Qualifications

• Degree in Communications
• Degree in English
• Degree in Journalism
• Degree in Marketing
• Degree in Design

Preferred Technologies

• Marketing Communications
• Curriculum Communication
• Impact Storytelling
• Product Launch
• Brand Campaigns

About the company

Udhyam Learning Foundation (Udhyam) is on a mission towards Making Bharat Entrepreneurial. We believe that entrepreneurship is a powerful way to channelize an individual’s potential. Entrepreneurship enables agency and allows an individual to work on their strengths while creating value for the world.