About the job
Roles and Responsibilities • Define and own the overall media strategy across paid brand media channels for Instamart along with the media agency. • Translate business objectives into integrated media plans across Digital, TV, print, OOH, radio, and emerging platforms. • Drive innovation in media approach, formats, and channel mix. • Oversee annual and quarterly media planning and budget allocation. • Ensure seamless execution of media campaigns across all platforms. Monitor performance and optimize media spends to maximize ROI and lead post-campaign analysis and insights to inform future strategies. • Act as the senior media point of contact for internal stakeholders. • Collaborate closely with creative, marketing, growth, category, and insights teams. • Manage relationships with media vendors, publishers, platforms, and agency partners. • Negotiate rates, partnerships, and value-added opportunities. • Stay updated on media trends, platform changes, and industry best practices.
Requirements
- Media Strategy
- Media Planning
- Execution Management
- Budget Management
- Analysis
Preferred Technologies
- Media Strategy
- Media Planning
- Execution Management
- Budget Management
- Analysis
About the company
Instamart is building the convenience grocery segment in India, offering more than 5000 items to customers within 10 mins. It operates in 130+ cities across India and aims for further expansion. Instamart is dedicated to redefining grocery shopping with unparalleled convenience.
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