Senior Manager – Paid Media

About the job

Job Title: Senior Manager – Paid Media Location: Gurgaon / Hybrid Experience: 6+ Years Industry: Digital Marketing / Performance Marketing Reporting to: VP, Paid Media Role Overview We are looking for a Senior Manager – Paid Media who has hands-on expertise in managing high-budget performance campaigns for D2C and e-commerce brands, primarily across domestic (India) clients. The ideal candidate should be highly data-driven, capable of scaling accounts with monthly spends ranging between ₹50 lakhs to ₹1 crore, and experienced in managing and mentoring a paid media team. Key Responsibilities • Own and scale paid media campaigns for D2C & e-commerce brands • Manage monthly ad spends of ₹50 Lakhs – ₹1 Crore • Plan & optimize campaigns across Google Ads & Meta (Facebook/Instagram) • Drive performance metrics like ROAS, CPA, CAC & revenue • Lead funnel-based strategies (acquisition, retargeting & retention) • Manage client communication, reviews & performance discussions • Mentor and manage a team of paid media executives/managers • Work closely with creative, SEO & analytics teams Required Skills & Experience • 6+ years of experience in Paid Media / Performance Marketing • Strong hands-on expertise in Google Ads & Meta Ads • Extensive experience with D2C & e-commerce brands • Experience handling large domestic ad budgets • Strong understanding of e-commerce metrics & attribution • Agency experience preferred

Requirements

• Paid Media
• Performance Marketing
• D2C marketing
• E-commerce metrics
• Client communication

Preferred Technologies

• Paid Media
• Performance Marketing
• D2C marketing
• E-commerce metrics
• Client communication