Senior Manager, Performance Marketing

About the job

We are looking for a Senior Manager, Performance Marketing to own and scale Lenskart’s D2C online business growth through paid channels. This is a high-impact, high-ownership role where you will drive customer acquisition and revenue by leveraging deep expertise in Google and Meta ecosystems, combined with strong data, funnel and creative thinking. Key Responsibilities: • Own end-to-end performance marketing across Google Ads (Search, Shopping, Performance Max, Display, YouTube) and Meta Ads (Facebook, Instagram) • Hands-on experience with feed optimization (Merchant Center), product segmentation and catalog scaling • Manage and optimize large-scale ad budgets with a strong focus on efficiency and growth • Own full-funnel performance - from ad click to conversion • Leverage tools like Appsflyer, Branch, GA4 for attribution and performance tracking • Identify and fix funnel leakages across landing pages, checkout and user journey • Drive improvements in CAC, ROAS, conversion rates and revenue per user • Partner closely with creative teams to build high-performing ad creatives • Define and execute structured testing frameworks across formats (video, reels, statics) • Build a strong creative feedback loop based on performance data • Build and own performance dashboards and reporting frameworks Qualifications: • 7-10 years of hands-on experience in performance marketing, preferably in D2C / e-commerce • Strong expertise in Google Ads and Meta Ads at scale • Proven track record of managing large budgets and driving profitable growth • Deep understanding of performance metrics: ROAS, CAC, LTV, CPC, CTR, CVR • Strong analytical mindset with the ability to translate data into growth actions

Requirements

• Performance Marketing
• Customer Acquisition
• Google Ads
• Meta Ads
• Data Analysis

Preferred Technologies

• Performance Marketing
• Customer Acquisition
• Google Ads
• Meta Ads
• Data Analysis