Senior Manager, PPC Marketing

About the job

What you will be doing: • Strategy Development: Develop and refine PPC strategy in line with overall business goals and market trends. • Performance Management: Monitor channel performance and efficiency (ROI, spend, and other key KPIs). • Stakeholder Communication: Regularly communicate performance, insights, and recommendations to senior leadership and cross-functional teams. • Process Improvement: Identify and implement process improvements to increase team efficiency and campaign effectiveness. • Vendor/Partner Management: Manage relationships with external partners (e.g., Google, Bing, agencies) and negotiate contracts or terms as needed. • Talent Development: Mentor, train, and develop team members to build skills and support career growth. • Innovation & Experimentation: Foster a culture of testing and innovation, encouraging the team to explore new channels, tools, and bidding strategies. • Insights: Analyze and explore data to seed projects, understand test performance, and execute on key team goals that require complex implementation or analysis. What you need to be good at to succeed in this role: • Strong analytical skills and a passion for working with data to drive business decisions. • Advanced proficiency in SQL. • Experience in the online travel or e-commerce industry is a plus. • Proven ability to collaborate effectively across teams and cultures. • People management experience, including hiring, coaching, and developing team members. • Experience managing budgets and delivering results against financial targets. • A proactive, entrepreneurial mindset with a strong sense of ownership and a get-things-done attitude. • Exposure to product development, technology, or working with IT teams is an advantage.

Requirements

• Analytical Skills
• SQL
• Data Analysis
• Team Management
• Marketing Strategy

Preferred Technologies

• Analytical Skills
• SQL
• Data Analysis
• Team Management
• Marketing Strategy

About the company

At Agoda, we bridge the world through travel. Our story began in 2005 when two lifelong friends and entrepreneurs launched Agoda to make it easier for everyone to explore the world. We are part of Booking Holdings, with over 7,000 people from 90 countries, working together globally. We connect people to destinations and experiences, offering great deals across millions of hotels and holiday properties, flights, and experiences worldwide. Data and technology fuel our culture, driving curiosity and innovation.