Senior Manager - PR, Media & Corporate Communication

About the job

Senior Manager - PR, Media & Corporate Communication Strategic: • Execute integrated marketing programs for new product launches and brand building. Operational: • Execute the creative campaign, liaise with and brief the advertising agency as well as the appropriate media to ultimately ensure accurate, true and effective communication with the various markets. • Coordinate with external agencies for generating sales promotional material • Assist in planning and managing key internal and external corporate events. • Assist in delivering all marketing activities within the agreed budget. • Coordinate with agencies for planning & developing diverse media campaigns. • Coordinate creation of Briefs for marketing agencies • Work with appropriate in-house / vendor teams for Database Marketing • Coordinate design, content & cost approvals from senior management • Manage day-to-day agency affairs • Campaign Activity Updates: Weekly • Vendor & Media management • Making corporate presentations. • Driving Pre/ Post sales efforts including market research and trend analysis initiatives. • Market Analysis, taking initiatives for all possible branding and Sales promotional activities. Financial: • To monitor and manage marketing budgets for allocated brands. • To adhere to the set annual marketing budget (and procedure) and control the individual budget per promotion, advertising campaign etc. • Cost Updates – Budget vs. Spend: Monthly People: • Exhibiting a performance driven culture • Training need identification for higher productivity. • MBA/ PGDM in Marketing or related field 18+ years in experience of marketing of large scale real estate project and/or commercial project. Advertising experience in luxury items, automobiles, hospitality projects, BFSI etc.

Requirements

• Integrated marketing programs
• Creative campaign execution
• Media relations
• Corporate events management
• Budget management
• Sales promotional activities

Qualifications

• MBA/ PGDM in Marketing or related field
• 18 years experience in marketing

Preferred Technologies

• Integrated marketing programs
• Creative campaign execution
• Media relations
• Corporate events management
• Budget management
• Sales promotional activities