Senior Manager, SEO

About the job

The Senior Manager, SEO is responsible for building the enterprise-wide foundation for how we do SEO, AEO and GEO. This role will focus on SEO excellence and will not be required to manage day-to-day SEO operations and execution, The Sr. Manager will define the standards, governance frameworks, SOPs, measurement models, and experimentation programs that enable cross-functional teams across the organization to build SEO best practices into their organizational processes and execute high-quality, consistent and scalable SEO. Roles & Responsibilities: Core Responsibilities: • Define and maintain enterprise-wide SEO, AEO and GEO governance frameworks, including guiding principles, standards, and decision-rights (RACI) across technical, content, and off-page SEO. • Create and own SEO playbooks by function (e.g., Product, Content, UX, Engineering, Merchandising) to codify best practices, do/don’t guidelines, and checklists for execution teams. • Establish and lead a Center of Enablement (CoE) for SEO, including office hours, consults, documentation, templates, and self-service tools that help teams execute consistently at scale. • Develop frameworks and standards for Answer Engine Optimization (AEO) and Generative/AI-driven experiences (GEO). • Partner with the SEO operations lead to ensure governance is practical, adoptable, and embedded into workflows, product requirements, content briefs, and QA processes. • Collaborate with Product & Engineering to embed SEO requirements and quality gates into platform roadmaps, release processes, and tooling. • Monitor compliance with SEO governance through periodic audits and dashboards, and drive corrective actions in partnership with stakeholders. • Build and lead the SEO experimentation program. • Define experimentation standards and best practices for SEO tests. • Maintain a prioritized experiment backlog in partnership with SEO operations, Product, Tech, and Content teams, aligned with business goals and growth opportunities. • Partner with Analytics/Data Science and Experimentation teams to ensure SEO experiments are statistically sound, properly instrumented, and correctly interpreted. • Create clear storytelling around experiment outcomes and feed learnings into playbooks, governance updates, and future roadmap decisions. • Act as a strategic thought partner to SEO leadership and Digital leadership on the long-term vision for SEO, AEO, and GEO. • Influence senior stakeholders across Product, Tech, Marketing, Merchandising, and Operations to adopt SEO best practices.

Requirements

• SEO
• AEO
• GEO
• Data-driven optimization
• Analytics
• Governance frameworks

Qualifications

• Bachelor’s degree in Digital Marketing, Business Analytics, Computer Science
• MBA or equivalent advanced degree

Preferred Technologies

• SEO
• AEO
• GEO
• Data-driven optimization
• Analytics
• Governance frameworks

About the company

Lowe’s is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. Lowe’s India, based in Bengaluru, is the Global Capability Center focusing on technology, business, analytics, and shared services strategy.