Senior Marketer

About the job

Location: Bengaluru Type: Full-time (Onsite) What You’ll Do As a Senior Marketer, you’ll own content creation across formats and distribution across channels to drive growth Campaigns & Growth • Build and execute multi-channel marketing campaigns to generate leads and build brand authority. • Write as well as partner with the content team to amplify blogs, videos, and webinars through social, ... email, and paid. • Run growth experiments (landing pages, lead magnets, retargeting campaigns) and optimize content for conversions. Events & Webinars • Own the strategy and execution of illumine webinars and demo days — from promotions to attendee engagement. • Plan & execute participation in industry expos, conferences, and workshops. • Repurpose event/webinar content into scalable assets (snippets, reels, carousels, case studies). Analytics & Reporting • Track key marketing metrics (MQLs, webinar sign-ups, CTR, CAC). • Build monthly dashboards for leadership on campaign, community, and social media performance. • Continuously refine strategy based on data. What You’ll Bring • 5–8 years of experience in B2B SaaS marketing. • Strong background in campaigns, demand generation, events, and content marketing. • Hands-on experience with marketing automation tools (HubSpot, Mailchimp, or similar). • Analytical mindset with experience in setting up dashboards & KPIs. • Excellent project management skills — able to handle multiple campaigns/events. • A growth-driven mindset: eager to experiment, test, and scale what works. Why Join illumine • Be part of a fast-growing SaaS platform that’s shaping the future of childcare across the world. • Work with a global customer base (US, UAE, Europe, Asia). • Own initiatives end-to-end — from idea to execution. • Collaborative team with strong focus on innovation and impact.

Requirements

• B2B SaaS marketing
• campaigns
• demand generation
• events
• content marketing
• marketing automation tools
• project management

Preferred Technologies

• B2B SaaS marketing
• campaigns
• demand generation
• events
• content marketing
• marketing automation tools
• project management