Senior Marketing Executive

About the job

Job Title: Senior Marketing Executive Job Summary We are seeking an experienced and results-oriented Senior Marketing Executive to lead and execute strategic marketing initiatives that drive brand visibility, customer acquisition, and revenue growth. The ideal candidate will play a key role in field marketing, client engagement, market intelligence, and sales support, while mentoring junior team members and collaborating closely with cross-functional teams. Key Responsibilities On-Field Client Engagement & Relationship Management • Lead on-field marketing activities by visiting prospective and existing clients to promote tiles and related products. • Build and maintain long-term client relationships through regular follow-ups, site visits, and consultative engagement. • Conduct on-site product demonstrations and provide expert guidance on product selection and application. • Act as a brand ambassador, ensuring a professional and consistent brand presence in the market. Market Research & Strategic Insights • Conduct in-depth market surveys to identify industry trends, customer preferences, and competitor activities. • Analyze customer feedback to uncover business opportunities and address market gaps. • Share strategic and actionable market insights with senior sales and marketing leadership to support decision-making. Product Promotion & Brand Development • Plan and execute product promotion activities, including distribution of brochures, catalogs, and samples. • Educate clients, architects, builders, and dealers on new product launches, schemes, and promotional offers. • Support brand-building initiatives across assigned territories to strengthen market positioning. Sales Support & Lead Conversion • Identify, qualify, and generate high-potential leads within assigned regions. • Strategically follow up with prospects to maximize conversion and revenue generation. • Collaborate closely with sales teams to achieve monthly and annual targets. • Lead negotiations on pricing and commercial terms to close deals effectively. Reporting, Analysis & Documentation • Maintain accurate records of daily field activities, client interactions, and sales pipelines. • Prepare detailed reports on performance metrics, sales outcomes, and market intelligence. • Ensure timely and accurate updates of client data and interactions within CRM systems. Internal Coordination & Team Collaboration • Work closely with sales, marketing, logistics, and product teams to ensure seamless execution. • Communicate customer feedback and market challenges to internal stakeholders for continuous improvement. • Support and guide junior marketing executives in field execution and best practices. Key Skills & Competencies • Excellent communication, presentation, and interpersonal skills. • Strong persuasion, negotiation, and relationship-building abilities. • Strategic and analytical mindset with strong problem-solving skills. • Proficiency in CRM systems, MS Office, and reporting tools. • Strong planning, organizational, and time-management skills. Job Types: Full-time, Permanent Pay: ₹25,000.00 - ₹50,000.00 per month Benefits: • Health insurance • Life insurance • Paid time off • Provident Fund Work Location: In person

Requirements

• Excellent communication
• Presentation skills
• Interpersonal skills
• Persuasion
• Negotiation
• Relationship-building
• Strategic mindset
• Analytical mindset
• Problem-solving skills
• Proficiency in CRM systems
• MS Office
• Reporting tools
• Planning
• Organizational skills
• Time-management skills

Preferred Technologies

• Excellent communication
• Presentation skills
• Interpersonal skills
• Persuasion
• Negotiation
• Relationship-building
• Strategic mindset
• Analytical mindset
• Problem-solving skills
• Proficiency in CRM systems
• MS Office
• Reporting tools
• Planning
• Organizational skills
• Time-management skills

Benefits

• Health insurance
• Life insurance
• Paid time off
• Provident Fund