Senior Marketing Executive

About the job

Key Responsibilities 1. Marketing Strategy & Planning • Develop yearly and quarterly marketing strategies aligned with business goals. • Analyze market trends, audience behavior, and competitor activities. • Plan brand-building initiatives across digital and offline channels. 2. Digital Marketing & Campaign Execution • Lead performance marketing (Google Ads, Meta Ads, marketplaces ads). • Build and execute social media, email marketing, influencer, and content strategies. • Coordinate with designers, content writers, and agencies to produce high-quality creatives. • Track campaign performance using analytics and optimize for better ROI. 3. Brand Management • Maintain consistent brand identity across all touchpoints. • Manage product launches, seasonal campaigns, and promotional calendars. • Oversee content creation for website. 4. E-commerce Operations • Oversee end-to-end e-commerce operations on D2C website and marketplaces (Amazon, Flipkart, Myntra etc.). • Manage product listings, pricing, inventory coordination, and catalog accuracy. • Optimize product pages for SEO, conversion, and customer experience. • Plan offers, deals, and marketplace promotions. 5. Website Management (D2C) • Coordinate with developers for website updates, UX improvements, and CRO. • Monitor website analytics (traffic, conversions, bounce rate, funnel performance). • Oversee payment gateways, order tracking integration, and site speed. 6. Sales Growth & Revenue Management • Develop strategies to increase online sales, AOV, and repeat customers. • Implement retention marketing via CRM, email workflows, SMS, and loyalty programs. • Set and monitor weekly/monthly revenue targets. 7. Operations & Coordination • Coordinate with supply chain and warehouse teams for stock management and timely order fulfillment. • Work with customer support to improve service quality and reduce returns. • Collaborate with finance on budgeting and monthly reconciliations. 8. Reporting & Analytics • Prepare weekly/monthly performance reports (sales, marketing, traffic, ads, CAC, ROAS). • Use data insights to improve strategies and optimize budgets. • Present key business updates to leadership.