Senior Marketing Executive

About the job

Job Overview: We are looking for an experienced, proactive, and self-driven Senior Marketing Executive who can independently manage and execute the overall marketing function. This role requires a strong understanding of both traditional and digital marketing, combined with the ability to plan, implement, and monitor marketing activities end-to-end. The ideal candidate will take full ownership of marketing initiatives, coordinate with internal teams, and drive brand visibility, lead generation, and marketing performance with minimal supervision. Key Responsibilities: 1. Marketing Strategy & Execution (Core Responsibility) • Develop and execute quarterly and annual marketing plans. • Plan and implement campaigns for product promotion, lead generation, and brand building. • Ensure consistent branding and messaging across all channels. • Collaborate with sales, product, and leadership teams to align marketing initiatives with business goals. 2. Digital Marketing (Part of the Role) PPC & Lead Generation • Plan, manage, and optimise Google Ads and other paid campaigns. • Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns. • Develop effective ad copies and assist with landing page enhancements. SEO & Website Management • Implement on-page/off-page SEO strategies to improve organic search visibility. • Conduct keyword research, optimise content, and review analytics. • Coordinate with design/content teams to ensure SEO standards are met. 3. Brand, Content & Communication • Oversee the creation of marketing content — blogs, emails, social posts, brochures, case studies, videos, and presentations. • Maintain brand guidelines and ensure cohesive communication across the organisation. • Work with internal and external creative teams for design and content execution. 4. Exhibitions, Events & Offline Marketing • Lead planning and execution of marketing for exhibitions and trade shows. • Support stall layout planning, branding materials, and event promotions. • Manage lead handling and coordination before, during, and after events. 5. Lead Management & CRM Collaboration • Ensure prompt assignment of incoming leads to the respective territory managers. • Track lead flow, progress, and campaign effectiveness. • Work closely with the sales team to improve follow-up quality and conversion tracking. 6. Market Research & Data Management • Conduct competitive research, pricing insights, and industry analysis. • Prepare scraping data and market intelligence reports. • Support management with MIS and performance dashboards. 7. Performance Analysis & Reporting • Monitor marketing KPIs across both digital and offline activities. • Prepare regular performance reports with insights and improvement suggestions. • Conduct A/B tests and track results for continuous optimisation. Requirements: • Excellent communication, planning, and coordination skills. • 3–7+ years of experience in a marketing role (preferably B2B). • Strong understanding of digital marketing (PPC, SEO, analytics). • Ability to independently manage marketing activities with high ownership. • Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems. • Understanding of website platforms (WordPress, CMS tools). • Ability to manage multiple projects and meet deadlines. Desirable Skills: · Experience with LinkedIn, Facebook, and Instagram marketing. · Knowledge of email marketing tools or automation platforms. · Creative thinking and copywriting ability. · Google certifications are an added advantage.

Requirements

• Marketing Strategy
• Digital Marketing
• Brand Development

Qualifications

• Degree in Marketing, Business, Communications, IT, or a related field

Preferred Technologies

• Marketing Strategy
• Digital Marketing
• Brand Development

About the company

Windowmaker Software specializes in providing marketing solutions, focusing on traditional and digital marketing strategies alongside brand visibility.