Senior Marketing Insights Analyst

About the job

The collaboration between Sales, Marketing, and Insights & Analytics is fundamental in building a seamless customer journey. What You’ll Do: • Deliver timely and actionable reporting, analysis, and recommendations on B2B marketing activities and performance. • Analyze complex KPI metrics, using robust attribution methodologies to evaluate marketing effectiveness. • Present clear, digestible business stories to global campaign leadership. • Understand B2B product portfolio, sales objectives, customer segments, and the broader competitive landscape. • Break down complex business questions, design analytical approaches, execute analyses, and communicate findings concisely.

Requirements

• B2B Marketing
• Data Analysis
• SQL
• Tableau

Qualifications

• 7-9 years of experience in data analysis, business analytics
• Deep understanding of B2B marketing programs

Preferred Technologies

• B2B Marketing
• Data Analysis
• SQL
• Tableau

About the company

BayInfotech focuses on bridging global analytics capabilities with regional B2B marketing needs, providing actionable insights that drive business outcomes.