Senior Marketing Manager - Agent, Education

About the job

The Opportunity Are you ready to embark on an exhilarating journey as a Senior Marketing Manager - Agent, Education at Flywire? Join us and become a driving force behind our growth and revenue through strategic marketing initiatives within our education agent partner ecosystems worldwide. As a key player in our team, you will spearhead the creation and implementation of cutting-edge marketing strategies, dynamic field marketing campaigns, and captivating event planning endeavors. Your mission is to cultivate robust relationships with key agents and elevate our presence in the global market. While your primary responsibility will be driving marketing and growth in India, you will also be expected to provide marketing support for other Emerging Markets. Success in this role requires a keen sense of cultural awareness and the ability to effectively localize global thought leadership and campaigns to resonate authentically with our partners and their audiences. In addition to your creative prowess, this role will require cross-functional collaboration and strong project management skills. You'll work closely with various teams to ensure seamless execution of initiatives and alignment with organizational goals. As the orchestrator of our agent partnership marketing efforts, you'll navigate diverse perspectives and harness collective expertise to drive impactful results. Responsibilities: • Strategy & Planning: Develop, execute, and own a strategic marketing plan aligned with overall business objectives, focusing on India and providing support for marketing initiatives in Emerging Markets. • Campaign Management: Design, implement, and personally drive dynamic field marketing campaigns that drive engagement and revenue through our agent partner ecosystem in India and support execution in other Emerging Markets. • Relationship Building: Cultivate and nurture robust relationships with key education agents in the region, acting as a trusted marketing partner. • Event Management: Lead captivating event planning and promotional efforts, actively managing all logistical and promotional elements to drive attendance and participation. • Collateral & Messaging: Craft compelling messaging and hands-on create impactful marketing collateral that effectively conveys Flywire's value proposition to target audiences. • Cross-Functional Collaboration: Work closely with Sales, Product, and other global marketing teams to ensure seamless execution and goal alignment, acting as the execution nexus for all agent-facing initiatives.

Requirements

• Strategic Planning
• Campaign Management
• Relationship Management
• Event Management
• Cross-Functional Collaboration

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field
• 8+ years of experience in marketing

Preferred Technologies

• Strategic Planning
• Campaign Management
• Relationship Management
• Event Management
• Cross-Functional Collaboration

Benefits

• Competitive compensation, including Restricted Stock Units
• Work with brilliant people
• Wellbeing Programs
• Competitive time off
• Great Talent & Development Programs