Senior Marketing Manager

About the job

Job Title: Senior Marketing Manager Location: Surat, Gujarat Salary: ₹35,000 – ₹40,000 per month Experience: 3 – 5 Years Job Overview We are seeking an experienced and result-oriented Senior Marketing Manager to lead and execute marketing initiatives with a strong focus on offline marketing. The ideal candidate will have proven team-handling experience, strong leadership skills, and the ability to build and strengthen brand presence through strategic marketing campaigns. Experience & Eligibility • Minimum 3–5 years of experience in marketing • Mandatory experience in Offline Marketing • Proven team management and leadership experience • Experience in textiles/apparel or retail/supermarket marketing preferred Roles & Responsibilities • Develop and implement comprehensive marketing strategies to promote products/services and achieve sales targets • Lead offline marketing activities including local promotions, events, BTL campaigns, roadshows, hoardings, and vendor tie-ups • Coordinate digital, print, and outdoor campaigns to enhance brand visibility • Supervise, guide, and motivate the marketing team for effective campaign execution • Conduct market research to identify customer trends, market demands, and competitor strategies • Strengthen and maintain the brand identity in alignment with business objectives • Plan and execute advertising campaigns and social media initiatives • Collaborate with vendors, suppliers, and partners for co-branded and promotional campaigns • Monitor campaign performance and analyze ROI for continuous improvement • Prepare, manage, and optimize marketing budgets efficiently Skills & Competencies • Strong leadership and team management skills • Excellent communication, negotiation, and presentation abilities • Hands-on experience in offline marketing, especially in the textile/apparel domain • Strong understanding of branding, positioning, and market strategy • Strategic thinker with a proactive and result-driven mindset • Knowledge of digital marketing tools (SEO, PPC, social media) is an added advantage • Ability to manage budgets and deliver measurable marketing results Qualification • Master’s Degree in Marketing, Business Administration, or a related field.

Requirements

• Offline Marketing
• Team Management
• Communication

Qualifications

• Master’s Degree in Marketing or related field

Preferred Technologies

• Offline Marketing
• Team Management
• Communication