Senior Marketing Manager – Brand, Growth & Performance

About the job

Classplus is India’s largest B2B ed-tech startup, empowering 100,000+ educators and content creators to build their digital presence through their own branded apps. Founded in 2018, Classplus is India’s fastest-growing video learning platform and is backed by Tiger Global, Surge, GSV Ventures, Blume Ventures, Falcon Capital, RTP Global, and Chimera Ventures. In March 2022, we raised Series D funding, valuing the company at approximately $600 million. We’re building at scale — and we’re looking for a senior marketing leader who can drive brand, growth, and performance together. Role Overview We are hiring a Senior Marketing Manager – Brand, Growth & Performance, a high-ownership leadership role responsible for brand strategy, demand growth, performance marketing direction, automation, and SEO / ASO. This role is 60–70% team leadership and 30–40% strategic & execution ownership. This is not a junior brand role and not a hands-off leadership role. This is a business-critical marketing leadership position. Key Responsibilities 1. Team Leadership & Management (60–70%) Lead, mentor, and scale a marketing pod consisting of : • Creative Designers • Video Editors • Social Media Manager • Content Strategist • Online Reputation / Community Management Responsibilities include : • Setting clear goals, KPIs, and execution standards • Reviewing creatives, content, videos, and campaigns with strong attention to detail • Ensuring speed, quality, and brand consistency across channels • Building an AI-first marketing workflow for productivity and scale • Managing performance, feedback, and growth of the team 2. Brand Strategy & Campaign Ownership • Own end-to-end brand strategy and campaign ideation • Candidate must have prior experience of executing 20+ brand campaigns • At Classplus, this role will : • Conceptualise and ideate all brand campaigns • Define campaign narratives, messaging, and creative direction • Drive execution through the team and partners • Ensure brand storytelling is business-led, data-backed, and performance-aware • Collaborate with leadership, sales, and product teams for integrated campaigns 3. Growth, Performance & Paid Strategy Ownership • Own paid performance strategy direction across channels • Work with internal teams / agencies on : • Acquisition strategy • Cost optimisation • Funnel improvements • Track and optimise key metrics : • CAC • Cost efficiency • Funnel conversions • Campaign ROI • Strong understanding of dashboards, panels, attribution, and reporting 4. SEO, ASO & Organic Growth • This role owns everything related to organic growth • SEO • ASO • Content-led discovery • Define strategy, execution, and performance tracking • Work closely with content, tech, and growth teams • Track rankings, traffic, conversions, and long-term ROI 5. Automation, Data & Analytics • Own and audit marketing automation systems (CRM, workflows, journeys) • Ensure correct setup, hygiene, and optimisation • Deep dive into data to identify insights and performance gaps • Translate data into clear actions for teams 6. Creative & Content Judgment • Strong eye for creative quality and storytelling • Understands what goes into high-performing content • Reviews scripts, videos, copy, and creatives • Balances creativity with scalability and business outcomes What We’re Looking For Experience • 5+ years of experience in marketing • Experience in startups / high-growth environments • Proven track record of : • Brand campaign execution • Team leadership • Performance-driven marketing • Strong exposure to : • Paid marketing strategy • SEO & ASO • Marketing automation • Analytics & KPI tracking • AI-first mindset (using AI tools for content, analysis, workflows) Skills & Mindset • Business-first marketer, not vanity-metric driven • High ownership and accountability • Detail-oriented with strong creative judgment • Structured, data-driven decision maker • Comfortable leading teams while staying hands-on Work Mode & Compensation • Location : On-site • Working Days : 6 days a week (office-based role) • Compensation : ₹15–23 LPA (based on experience and fit) Why Join Classplus • Build marketing at national scale • Lead a strong in-house team • Real ownership and decision-making power • Work directly with leadership • Backed by top global investors

Requirements

• Brand Strategy
• Performance Marketing
• SEO
• Team Leadership

Qualifications

• Bachelor's Degree

Preferred Technologies

• Brand Strategy
• Performance Marketing
• SEO
• Team Leadership

About the company

Classplus is India's largest B2B ed-tech startup that empowers educators to build their digital presence through personalized apps. Founded in 2018, it has rapidly grown with substantial backing from major global investors and aims to scale its impact in the education sector.