Senior Marketing Officer

About the job

Digital Marketing & Go To Market : • Manage and optimize digital marketing campaigns, with a focus on Account based marketing campaigns, Google Ads & Email campaigns • Conduct market research to identify trends, opportunities, and competitive strategies • Utilize analytics tools to track, analyze, and report on the performance of digital campaigns, website and event performance, providing regular reports and insights • Develop and implement strategic Go-to-Market (GTM) plans for service offerings, aligning with the company's overall business objectives and target customer segments Content Development: • Develop engaging and relevant content for social media, emails, websites, webinars, podcasts, articles, videos, whitepapers, flyers & brochures, aligning with the company's marketing goals and target audience • Conduct research on industry trends, and relevant topics to inform content strategy and ensure it resonates with the target audience. Event and Conference Management: • Coordinate corporate events, conferences, and trade shows; Manage vendor relationships & oversee event logistics, ensuring seamless execution • Collaborate with subject matter experts and internal stakeholders to gather insights and create compelling content that educates & informs the audience. Cross-Functional Collaboration: • Regularly engage with sales representatives & technical teams to gather feedback on marketing campaigns, content effectiveness, and customer insights, leveraging this input to optimize marketing strategies and tactics Budget Management • Develop and manage the annual and quarterly marketing budget across campaigns, channels, regions, and business units. • Allocate budgets strategically across digital, events, content, paid media, partnerships, and brand initiatives. • Monitor marketing spend against budgets. • Ensure accurate tracking of invoices, POs, accruals, and vendor payments.

Requirements

• Digital Marketing
• Content Development
• Event Management
• Budget Management

Preferred Technologies

• Digital Marketing
• Content Development
• Event Management
• Budget Management

About the company

Veeda Lifesciences provides a wide range of services focused on Clinical Research and offers robust solutions that thrive on innovative ideas and cutting-edge technology. With a commitment to improving healthcare outcomes, we strive to create value for our clients and contribute positively to the scientific and research community.