Senior Marketing Specialist

About the job

Role Overview We are looking for a strategic, data-driven, and storytelling-focused Senior Marketing Specialist to lead brand positioning, demand generation, and global outreach initiatives. This is a high-ownership role for a marketing leader who understands deep-tech ecosystems, B2B growth strategy, and international market expansion. You will play a pivotal role in amplifying Azista’s presence across global aerospace markets and commercial space enterprises. Responsibilities: Brand Strategy & Positioning • Develop and execute comprehensive brand strategy aligned with business growth objectives • Strengthen Azista’s positioning in the global aerospace and satellite manufacturing ecosystem • Craft compelling messaging for B2B, B2G, and international stakeholders • Build thought leadership presence across digital and industry platforms Market Research & Competitive Intelligence • Conduct detailed market research covering global space economy trends, satellite manufacturing landscape, and emerging new-space players • Analyse competitive positioning, pricing strategies, and GTM approaches • Identify high-growth segments including small satellites, space electronics, mission analytics, and Défense space programs Digital Marketing & Demand Generation • Plan and execute integrated digital marketing campaigns (SEO, SEM, LinkedIn marketing, email marketing, content marketing) • Drive inbound lead generation and marketing-qualified leads (MQLs) • Optimize website traffic, engagement funnels, and conversion rates • Manage marketing analytics, dashboards, and ROI tracking Global Events & Industry Outreach • Represent Azista at global aerospace expos, satellite conferences, and defence exhibitions • Lead event marketing strategy including pre-event promotions, booth messaging, and post-event lead nurturing • Build strategic partnerships and ecosystem visibility Growth & Business Enablement • Collaborate with leadership and business development teams on go-to-market (GTM) strategies • Support proposal positioning for government and international missions • Drive content strategy including case studies, whitepapers, and technical storytelling • Contribute to long-term marketing roadmap and revenue growth strategy Required Skills & Qualifications Education & Experience • MBA (Mandatory) in Marketing, Business Administration, or related field. • 3 to 5 years of experience in B2B marketing, preferably in aerospace, defence, deep tech, manufacturing, or high-tech industries. • Experience in international marketing and global market expansion is highly preferred. Core Competencies • Strong expertise in Brand Strategy & Positioning • Experience in B2B Growth Marketing & Demand Generation • Proficiency in Digital Marketing (SEO, SEM, LinkedIn Campaigns, Google Analytics, CRM tools) • Market Research & Competitive Analysis capability • Experience in Event Marketing & Industry Representation • Excellent content creation & technical storytelling skills Preferred Attributes • Engineering undergraduate background is an added advantage • Understanding of satellite technology, space systems, or advanced engineering industries • Experience working with Aerospace / Defence / high-tech clients • Analytical mindset with ability to translate data into marketing strategy • Strong communication & executive presentation skills • Self-starter with ownership mindset and ability to work in fast-paced environments

Requirements

• Brand Strategy
• Marketing
• Digital Marketing
• Market Research
• B2B Growth Strategy

Qualifications

• MBA in Marketing
• 3-5 years of experience in B2B marketing

Preferred Technologies

• Brand Strategy
• Marketing
• Digital Marketing
• Market Research
• B2B Growth Strategy

About the company

Azista Space is a transformative force in the global aerospace sector, uniquely positioned at the intersection of indigenous innovation and industrial scalability. Operating India’s first private-sector satellite mass-production facility in Ahmedabad, they provide end-to-end solutions from the precision design of satellite buses and advanced payloads to mission management and communication systems.