Senior Marketing Specialist

About the job

About This Role We are a team of passionate people focused on making the world accessible through education. We’re seeking a Senior Marketing Specialist to join our Student Admissions team as a key partner in planning strategy while also taking ownership of executing high-impact projects. What You Will Be Doing • Full-Funnel Campaign Execution • Run point on marketing campaigns, taking projects from idea to completion. • Execute destination-specific (e.g., UK, Australia) and point-of-funnel-specific (e.g., top-of-funnel, middle-of-funnel) campaigns. • Work with telecallers and the counseling team to ensure marketing efforts are helping them hit their team-level and business-level goals at each part of the funnel. • Leverage Gen AI (Gemini, ChatGPT, etc.) to create effective and scalable campaign flows and copy for emails, WhatsApp, and other social media platforms. • Paid Marketing & Growth • Use your experience to help launch, manage, and optimize our paid ad campaigns (e.g., Google Ads, Meta, WhatsApp) as we branch into B2C. • Run organic WhatsApp campaigns to our existing student base, and aim to generate higher conversions from pre-qualified students. • Offline & Event Marketing • Hold a special focus on offline marketing, working closely with UEAs and school teams to plan activities that generate qualified leads from partner schools. • Bring our offerings to these partner schools through dedicated events and event participation. • Strategy & Collaboration • Act as a key sounding board for new ideas, campaign planning, and figuring out "what's next." • "Connect the dots" between different teams to ensure our marketing activities are aligned and effective. About You • Qualifications • Bachelor’s degree in Marketing, Business, Communications or a related field. • Experience & Skills • 2-4+ years of experience in marketing, with a proven track record of managing campaigns from start to finish. • Real, hands-on paid marketing experience (e.g., Google Ads, Meta Ads) and a willingness to build this function. • Deep understanding of the marketing pipeline (MELs, MQLs, SQLs, Opportunities) and how to move customers through it. • Experience in the tech, internet, or edutech industry is highly preferred. • Qualities • You are a proactive "do-er" who can both think strategically and execute flawlessly. • You are comfortable with ambiguity and excited to build new programs from scratch. • You are a creative problem-solver who can "connect the dots" between teams and data. • You enjoy a "test and learn" environment and are data-driven in your decisions. You can quickly pivot from “duds” to “winners.” • You’re a collaborative team player that can work with teams at other sites and in varying time zones. • Bonus: • Experience using Airtable, Clevertap, WhatsApp tools (WATI, AiSensy, etc).

Requirements

• Digital Marketing
• Campaign Management
• Paid Advertising
• Gen AI
• Analytics

Qualifications

• Bachelor’s degree in Marketing
• Bachelor’s degree in Business
• Bachelor’s degree in Communications

Preferred Technologies

• Digital Marketing
• Campaign Management
• Paid Advertising
• Gen AI
• Analytics

About the company

Cialfo is a leading platform connecting students, higher education institutions, and counselors through technology-driven solutions. Launched in 2017 with a mission to make education accessible to 100 million students.