Senior Marketing Specialist

About the job

Key Responsibilities • Plan and execute a global marketing communication strategy and plan in collaboration with regional teams • Plan annual fairs/events/conference strategy and manage Linde's participation in key global trade fairs • Guide and support global product owning units and regional organizational units in their communication and marketing activities with customers • Develop and execute content strategies for lead generation, targeted marketing campaigns across multiple media channels • Proven ability to create SEO-optimized content that balances reader engagement with search engine visibility • Manage and update the content on the global website • Manage and optimize the sales funnel using Salesforce, working closely with Sales on lead tracking and conversion • Analyze performance using Google Analytics, Pardot, LinkedIn analytics, and Sales/customer feedback Key Competencies • Capable of working with the management and global stakeholders • Skilled in collaborating with technical experts • Strong capability in managing complexity across regions and functions • Conceptual and/or operational knowledge of marketing automation is a plus • Editorial skills for production of all kinds of communication formats: videos, podcasts, events, texts • Structured working style and analytical thinking • Experienced working in a global business environment

Requirements

• Marketing Communication
• Content Strategies
• SEO
• Salesforce

Preferred Technologies

• Marketing Communication
• Content Strategies
• SEO
• Salesforce

About the company

The Senior Marketing Specialist at Linde Engineering India plays a key role in shaping and executing the global marketing agenda. The role involves driving strategic marketing initiatives, enhancing brand presence across international markets, and supporting global stakeholders with integrated marketing, digital, and communication solutions.