Senior Marketing Specialist

About the job

• Role Purpose The role is responsible for ensuring global marketing programs are activated in the most effective and efficient way in region, tailoring messaging, content and channel strategy as necessary to accommodate regional needs. • Key Responsibilities: • Interlock with Market sales teams and Central Marketing Teams to build effective and impactful marketing campaigns • Localisation of global campaigns and core programs to accommodate market nuances • Resolve how to activate the LSEG brand and its solutions in the most impactful way in region, infusing the brand and values into every marketing initiative • Utilise the full marketing mix to plan and implement demand generation marketing campaigns that drive awareness, interest, consideration and ultimately purchase of LSEG propositions and products • Leverage effective partnerships with cross-functional teams including strategy, content, digital, events and external partners to deliver high quality marketing programs • Manage budget and optimally improve ROI of marketing strategies by regularly reporting on the success of activities and using data to make decisions • Desired education and experience: • Solid understanding of marketing campaign planning and execution • Experience using key martech including Eloqua, Adobe • At least 3 years professional marketing or business development experience, ideally within a matrixed technology or software business • Requires strong discernment and deep understanding of the financial industry - Preferable Investment Management experience • Undergraduate degree in marketing or related field • Proficiency in English a must • Additional knowledge and skills: • Highly motivated individual who thrives in a fast-paced and matrixed team environment • Ability to consistently produce results on time and within budget • Strong oral, written, and verbal communication skills, with the ability to present and communicate complex information to all levels of the organization • Hands-on, gets-things-done approach • Familiarity with the latest trends, technologies and marketing methodologies.

Requirements

• Marketing campaign planning
• Brand activation
• Digital marketing
• Sales collaboration
• Budget management

Qualifications

• Undergraduate degree in marketing or related field

Preferred Technologies

• Marketing campaign planning
• Brand activation
• Digital marketing
• Sales collaboration
• Budget management

Benefits

• Healthcare
• Retirement planning
• Paid volunteering days
• Wellbeing initiatives

About the company

LSEG (London Stock Exchange Group) is a diversified global financial markets infrastructure and data business with over 300 years of commitment to delivering excellent services to customers. With over 25,000 employees across 65 countries, LSEG supports financial stability and growth of communities by driving innovation and managing risk.