Senior Marketing Specialist

About the job

Company Description Routespring is a travel management platform designed for mid-size to large enterprises, offering seamless solutions for workforce and business travel. Leveraging proprietary Large Language Model (LLM) technology and generative AI, Routespring optimizes complex planning and booking processes. The platform provides unmatched efficiency, flexibility, and control in handling corporate travel needs. Role Description This is a full-time 100% Remote role for a Senior Marketing Specialist. The Senior Marketing Specialist will be responsible for developing and implementing marketing strategies, conducting market research to identify trends and opportunities, collaborating with sales and communication teams, and providing exceptional customer engagement. The role requires a proactive approach to designing campaigns, analyzing performance metrics, and ensuring execution aligns with the company's goals to drive growth and brand visibility. Qualifications • Strong skills in Marketing Strategy, understanding of marketing campaigns, and planning effective promotional initiatives • Experience with leveraging AI for automating marketing campaigns, and initiatives • Strong knowledge and experience in Email Marketing and generating inbound leads • Proficiency in identifying key stakeholders and decision makers, and creating innovative campaigns / tactics to reach out to them. • Knowledge of tools such as ZoomInfo, Hubspot, Zapier, will be a strong plus. • Strong in Market Research and the ability to identify trends, preferences, and opportunities • Excellent Communication and collaboration skills for engaging with cross-functional teams • Experience in Sales and customer relationship management • Customer Service expertise with a focus on building and maintaining positive client experiences • Bachelor's degree in Marketing, Business, or a related field • Proficiency in project management tools and marketing analytics tools • Ability to thrive in a fast-paced, on-site team environment What we Offer • 100% remote and flexible work environment • Opportunity to make a direct impact in a fast-growing global travel tech company • Ownership of high-visibility marketing initiatives and campaigns • Work in an AI-first, innovation-driven environment • Collaboration with global teams across sales, product, and leadership • Competitive compensation with strong growth opportunities.

Requirements

• Marketing Strategy
• AI in Marketing
• Email Marketing
• Market Research
• Customer Engagement

Qualifications

• Bachelor's degree in Marketing, Business, or a related field

Preferred Technologies

• Marketing Strategy
• AI in Marketing
• Email Marketing
• Market Research
• Customer Engagement

Benefits

• Remote work environment
• Competitive compensation
• Growth opportunities

About the company

Routespring is a travel management platform designed for mid-size to large enterprises, offering seamless solutions for workforce and business travel. Leveraging proprietary Large Language Model (LLM) technology and generative AI, Routespring optimizes complex planning and booking processes. The platform provides unmatched efficiency, flexibility, and control in handling corporate travel needs.