Senior Marketing Specialist

About the job

Our client is seeking a talented Senior Marketing Specialist with a focus on digital campaigns to join their dynamic marketing team. This role involves developing, implementing, and optimizing comprehensive digital marketing strategies to drive lead generation, brand awareness, and customer engagement. The ideal candidate will have a proven track record in managing successful online marketing campaigns across various platforms, including SEO, SEM, social media, email marketing, and content marketing. You will be responsible for analyzing campaign performance, identifying areas for improvement, and executing data-driven strategies to achieve marketing objectives. This position requires strong analytical skills, creativity, and a deep understanding of the digital marketing landscape. Key responsibilities include: - Developing and executing end-to-end digital marketing campaigns. - Managing and optimizing SEO and SEM strategies to improve search engine rankings and drive organic traffic. - Creating and managing paid advertising campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads. - Developing and executing social media marketing strategies to enhance brand presence and engagement. - Crafting compelling email marketing campaigns to nurture leads and engage customers. - Creating and managing content marketing initiatives, including blog posts, articles, and website copy. - Analyzing campaign performance data using tools like Google Analytics and providing actionable insights. - Conducting A/B testing and other experiments to optimize campaign effectiveness. - Staying up-to-date with the latest digital marketing trends and technologies. - Collaborating with cross-functional teams, including design, content, and sales, to ensure integrated marketing efforts.

Requirements

• SEO
• SEM
• social media marketing
• email marketing
• content marketing
• analytical skills

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field
• Master's degree or relevant professional certifications (e.g., Google Ads, HubSpot)

Preferred Technologies

• SEO
• SEM
• social media marketing
• email marketing
• content marketing
• analytical skills