Senior Media Buyer

About the job

Senior/Media Buyer – Web/Mobile (US/UK/EU | High-Intensity Performance Campaigns) Location: Bangalore, India Company: Auktas Employment Type: Full-Time | Onsite About the Role:- Auktas is seeking an exceptionally skilled Senior Media Buyer with proven experience in driving large-scale performance campaigns across both Web and Mobile. This role goes beyond standard paid marketing—it requires someone who can thrive in high-intensity, compliance-sensitive environments, where campaign structures demand creative routing, innovative acquisition methods, and fast-paced optimization cycles. You will be responsible for delivering aggressive performance KPIs across the US, UK, and EU Tier-1 geographies, using advanced funnel engineering, multi-domain setups, and non-standard traffic strategies where adaptability and technical understanding are crucial. Key Responsibilities Campaign Execution & Optimization • Plan, execute, and scale Web or App campaigns across: • Google Ads • Meta (Facebook/Instagram) • Bing/Microsoft Ads • TikTok Ads • Additional push, pop, native, and alternative traffic sources (Taboola, Bigo, Outbrain, MGID, etc) • Manage high-velocity performance environments where rapid testing, creative iteration, and adaptive delivery strategies are essential. • Optimize multi-layered funnels, including pre-landers, dynamic routing flows, and audience segmentation for Tier-1 markets. • Maintain strong control over budgets, pacing, CPAs, CPS, CVR, CPC ROAS, and funnel efficiency. Technical & Analytical Ownership • Implement and manage complex tracking systems such as S2S, postbacks, multi-domain routing, and advanced attribution setups. • Work with internal tech resources to maintain enhanced compliance frameworks, domain rotations, and traffic quality safeguards. • Utilize tools such as Voluum, Keitaro, Bemis, AppsFlyer, Branch, GA4, or similar for deep performance analytics. • Lead ongoing A/B tests across creatives, landing pages, audience buckets, and funnel flows. Strategic Growth & Innovation • Identify gaps in platform algorithms and leverage non-standard optimization opportunities to scale rapidly. • Develop playbooks for high-pressure growth scenarios, including quick-turnaround testing and traffic diversification strategies. • Collaborate with creative teams to craft compelling, conversion-oriented ads tailored for fast-changing performance environments. • Produce weekly insights, scaling recommendations, and forward-looking performance roadmaps. Required Skills & Experience • 4–7 years of hands-on media buying experience across Web or Mobile. • Demonstrated success managing large budgets in the US/UK/EU regions. • Strong, practical understanding of compliance-sensitive performance campaigns and non-standard acquisition funnels. • Expertise in multi-domain strategies, advanced funnel engineering, and adaptive delivery tactics. • Proficiency in Google Ads, FB Ads Manager, Bing, TikTok, and at least one advanced tracker. • Highly analytical mindset with the ability to interpret large datasets and act instantly. • Comfortable working in high-pressure environments with aggressive KPI expectations. Preferred Qualifications • Experience in verticals such as utilities, sweepstakes, finance, insurance, iGaming, VPN, antivirus, or CPA/CPS/CPL web funnels. • Familiarity with enhanced traffic setups, including domain pools, routing flows, and advanced pre-lander logic. • Knowledge of automation scripts, bulk upload tools, and advanced bidding mechanics. What We Offer • A chance to run high-impact global campaigns with significant freedom to test, innovate, and scale. • Competitive compensation + strong performance-based incentives. • An agile, fast-moving environment driven by experimentation and data. • Direct collaboration with leadership and the opportunity to shape growth strategy.

Requirements

• Media buying
• Campaign optimization
• Analytics

Preferred Technologies

• Media buying
• Campaign optimization
• Analytics

Benefits

• Competitive compensation
• Performance-based incentives