Senior Media Buyer

About the job

We are seeking a highly experienced Media Buyer with strong expertise in Lead Generation and Pay Per Call campaigns across Meta Ads. The ideal candidate should excel at driving high-intent inbound calls, delivering quality leads, optimizing CPL/CPA, and managing large budgets with precision. Key Responsibilities: • Plan, launch, and optimize Pay Per Call and Lead Generation campaigns across Google, Meta, Native, and other performance channels on verticals like Debt, Home Improvement, BFSI, travel, etc. • Manage the complete campaign lifecycle — setup, tracking, routing, quality monitoring, reporting, and optimization. • Use advanced tracking tools such as RedTrack, Everflow, Ringba, Hyros, etc., for real-time call tracking, attribution, and performance insights. • Conduct continuous A/B testing across ads, creatives, keywords, audiences, and landing pages to improve call volume and reduce CPL/CPA. • Analyze KPIs, including Call Quality, CVR, CPL, CPA, ROAS, CTR, and take data-backed optimization decisions. • Collaborate with internal teams to refine funnels, IVR flows, landers, and routing strategies to maximize call conversion. • Ensure all campaigns comply with platform policies, vertical regulations, and Pay Per Call standards. • Stay updated with the latest industry trends, compliance norms, tools, and ad-tech innovations. Requirements • 7+ years of proven experience in Lead Generation & Pay Per Call (PPC) campaign management. • Deep understanding of key performance metrics: CPL, CPA, ROAS, CTR, CVR, Call Conversion, and profitability frameworks. • Advanced hands-on experience with: • Google Ads (Search, Display, YouTube) • Meta Ads • Native platforms (Taboola, Outbrain, RevContent, etc.) • Call-tracking & attribution tools: RedTrack, Everflow, Ringba, Hyros, CallRail, etc. • Strong experience with attribution modelling, call routing, IVR logic, and analytics platforms. • Sharp analytical skills with the ability to read data, derive insights, and execute rapid optimizations. • Ability to manage high budgets with accountability, ownership, and strategic thinking. • High-energy, solutions-oriented mindset — a builder who gets things done, not just someone who manages tasks. Benefits • Work with a globally reputed, award-winning Affiliate Network. • Work directly with the Founder to build a high-impact, execution-focused performance team. • Operate at scale across global Pay Per Call and Lead Generation markets. • High autonomy and ownership — ideal for someone who loves to execute, solve, optimize, and scale. • Be part of a culture rooted in integrity, results, and continuous learning. • Enjoy flexible hours and a 5-day work week. • Competitive salary with performance incentives. • Health insurance and tenure-recognition awards. • Fast-track career growth with performance-based appraisals.

Requirements

• Lead Generation
• Pay Per Call Campaigns
• Campaign Management
• Data Analysis
• Budget Management

Preferred Technologies

• Lead Generation
• Pay Per Call Campaigns
• Campaign Management
• Data Analysis
• Budget Management

Benefits

• Health Insurance
• Flexible Hours
• Performance Incentives

About the company

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