Senior Media Manager

About the job

Role Overview We’re looking for a data-driven, platform-savvy Senior Media Manager who can independently lead large-scale performance campaigns, manage high-value client accounts, and drive measurable business outcomes. This role demands deep expertise across Meta, Google, and full-funnel media planning, along with strong client communication, analytical thinking, and leadership capability. Key Responsibilities Media Strategy & Planning • Develop holistic media strategies aligned to brand objectives, funnel stages, and target audiences. • Conduct audience research, competition analysis, benchmark studies, and platform mix recommendations. • Build full-funnel media plans covering awareness, consideration, lead-gen, and conversion objectives. • Craft media investment strategies, pacing plans, and KPI frameworks for measurable success. Campaign Execution & Optimization • Execute and optimize campaigns across Meta Ads Manager, Google Ads, DV360, YouTube, Programmatic, and other digital platforms. • Manage large monthly spends while maintaining efficiency across CPAs, ROAS, CPLs, CACs, and retention metrics. • Implement A/B tests, creative-performance testing, audience experimentation, and bid/budget scaling strategies. • Troubleshoot delivery issues, pixel/config errors, conversion tracking challenges, and platform discrepancies. Performance Analytics & Insights • Build performance dashboards, weekly/monthly reports, and insights-backed recommendations. • Analyze trends across channels, cohorts, creative performance, and customer journeys to optimize the funnel. • Present clear, actionable narratives to clients showing impact, learnings, and next steps. • Identify growth opportunities, automation potential, and new channels/platforms to test. Client Ownership & Consulting • Act as the performance lead for assigned clients—managing communication, strategy, and results end-to-end. • Simplify complex media and data concepts into business-aligned narratives. • Work closely with brand, creative, content, and tech teams to deliver integrated solutions. • Lead quarterly/annual planning, forecasting, and pitch presentations. Team Leadership & Collaboration • Mentor and guide junior media executives/managers on planning, execution, and optimization. • Conduct QA checks, provide training, and ensure best practices are followed. • Collaborate with cross-functional teams—creative, analytics, content, and strategy—to deliver cohesive outcomes. What Makes You a Great Fit • 4–6 years of hands-on performance marketing experience in an agency or growth-focused business. • Expert-level understanding of Meta, Google Ads, and full-funnel performance. • Strong analytical mindset with proficiency in Sheets/Excel, GA4, Looker/Data Studio, and attribution tools. • Ability to manage large budgets, high-pressure timelines, and multi-platform campaigns. • Confident communicator with the ability to lead client discussions. • Bonus: experience in e-commerce, app marketing, programmatic platforms, or offline-to-online measurement.

Requirements

• Meta Ads
• Google Ads
• full-funnel media planning
• client communication
• analytical thinking
• leadership

Preferred Technologies

• Meta Ads
• Google Ads
• full-funnel media planning
• client communication
• analytical thinking
• leadership