Senior Meta Ads Specialist

About the job

Job Title: Senior Meta Ads Specialist (D2C & E-commerce) Company: Per4mance Guru Location: Onsite (Delhi preferred) Experience: 2–5 Years (Must include Agency experience) About the Role At Per4mance Guru, we don’t just "run ads"—we scale businesses. We are looking for a Meta Ads Expert who lives and breathes data, creative strategy, and rapid scaling. You must have a proven track record of managing monthly spends of ₹10L+ and delivering over ₹50 Lakhs in monthly sales for D2C brands in India. This is a high-impact role requiring an "agency-bred" professional who can balance multiple high-growth accounts while maintaining a razor-sharp focus on ROAS and Contribution Margin. Key Responsibilities • End-to-End Campaign Management: Plan, execute, and optimize full-funnel Meta (Facebook & Instagram) campaigns for D2C brands. • Aggressive Scaling: Identify winning pockets and scale accounts from ₹5L to ₹50L+ in monthly revenue while keeping CAC within targets. • Creative Strategy: Collaborate with the design team to develop high-converting "hooks" and ad formats (Reels, UGC, Static). You must be able to write compelling ad copy that resonates with Indian consumers. • Technical Excellence: Expert-level management of Meta Pixel, Conversions API (CAPI), and Catalog Sales (DPA). • Data Analysis: Use GA4, TripleWhale, or Northbeam (if applicable) to track the Marketing Efficiency Ratio (MER) and blended ROAS. • A/B Testing: Constantly test landing pages, offer structures, and creative angles to beat "creative fatigue." What We Are Looking For • The "Agency" Edge: You must have worked in a fast-paced agency environment. You know how to manage client expectations and juggle multiple niche-specific strategies. • D2C Specialist: Deep understanding of the Indian e-commerce landscape, including seasonality (festive sales), Tier 2/3 audience behavior, and the impact of COD/RTO on performance. • Mathematical Mindset: You don't just report "Clicks"; you understand the relationship between AOV (Average Order Value), LTV (Lifetime Value), and scaling. • Tool Kit: Proficiency in Meta Ads Manager, Excel/Google Sheets (Pivot tables are your best friend), and Google Analytics. Success Metrics (KPIs) Metric Target / Expectation Monthly Revenue Scale: Consistently hitting ₹50L+ per account ROAS (Return on Ad Spend) Maintaining profitable benchmarks (typically 3x - 5x+) Creative Freshness: Weekly refresh of ad creatives to prevent fatigue CAC (Cost Per Acquisition): Stability during scale-up phases Why Join Per4mance Guru? • Work with Winners: Manage some of the fastest-growing D2C brands in India. • Data-Driven Culture: We value results over "hours clocked." • High Growth: Opportunity to lead a team of junior media buyers as we scale. How to Apply If you have the receipts—screenshots of dashboards, case studies of scaling brands to ₹50L+, and a passion for performance—we want to talk to you.

Requirements

• Meta Ads Management
• Data Analysis
• Creative Strategy
• D2C Marketing

Qualifications

• 2-5 years of experience in Meta Ads
• Agency experience

Preferred Technologies

• Meta Ads Management
• Data Analysis
• Creative Strategy
• D2C Marketing