Senior Meta Ads Specialist (D2C & E-commerce)

About the job

Job Title : Senior Meta Ads Specialist (D2C & E-commerce) Company : Per4mance Guru Location : Onsite (Delhi preferred) Experience : 3–6 Years (Must include Agency experience) About the Role At Per4mance Guru , we don’t just "run ads"—we scale businesses. We are looking for a Meta Ads Expert who lives and breathes data, creative strategy, and rapid scaling. You must have a proven track record of managing monthly spends of ₹10L+ and delivering over ₹50 Lakhs in monthly sales for D2C brands in India. This is a high-impact role requiring an "agency-bred" professional who can balance multiple high-growth accounts while maintaining a razor-sharp focus on ROAS and Contribution Margin. Key Responsibilities • End-to-End Campaign Management : Plan, execute, and optimize full-funnel Meta (Facebook & Instagram) campaigns for D2C brands. • Aggressive Scaling : Identify winning pockets and scale accounts from ₹5L to ₹50L+ in monthly revenue while keeping CAC within targets. • Creative Strategy : Collaborate with the design team to develop high-converting "hooks" and ad formats (Reels, UGC, Static). You must be able to write compelling ad copy that resonates with Indian consumers. • Technical Excellence : Expert-level management of Meta Pixel, Conversions API (CAPI), and Catalog Sales (DPA). • Data Analysis : Use GA4, TripleWhale, or Northbeam (if applicable) to track the Marketing Efficiency Ratio (MER) and blended ROAS. • A / B Testing : Constantly test landing pages, offer structures, and creative angles to beat "creative fatigue". What We Are Looking For • The "Agency" Edge : You must have worked in a fast-paced agency environment. You know how to manage client expectations and juggle multiple niche-specific strategies. • D2C Specialist : Deep understanding of the Indian e-commerce landscape, including seasonality (festive sales), Tier 2 / 3 audience behavior, and the impact of COD / RTO on performance. • Mathematical Mindset : You don't just report "Clicks"; you understand the relationship between AOV (Average Order Value), LTV (Lifetime Value), and scaling. • Tool Kit : Proficiency in Meta Ads Manager, Excel / Google Sheets (Pivot tables are your best friend), and Google Analytics. Success Metrics (KPIs) MetricTarget / Expectation Monthly Revenue Scale : Consistently hitting ₹50L+ per account ROAS (Return on Ad Spend)Maintaining profitable benchmarks (typically 3x - 5x+) Creative Freshness : Weekly refresh of ad creatives to prevent fatigue CAC (Cost Per Acquisition) : Stability during scale-up phases. Why Join Per4mance Guru? • Work with Winners : Manage some of the fastest-growing D2C brands in India. • Data-Driven Culture : We value results over "hours clocked". • High Growth : Opportunity to lead a team of junior media buyers as we scale. How to Apply If you have the receipts—screenshots of dashboards, case studies of scaling brands to ₹50L+, and a passion for performance—we want to talk to you.

Requirements

• Campaign Management
• Scaling
• Creative Strategy
• Technical Excellence
• Data Analysis
• A/B Testing
• D2C Expertise
• Agency Experience

Preferred Technologies

• Campaign Management
• Scaling
• Creative Strategy
• Technical Excellence
• Data Analysis
• A/B Testing
• D2C Expertise
• Agency Experience