Senior Paid Ads Associate

About the job

About the job We are seeking a highly skilled Senior Paid Ads Associate to join our marketing team. As a Senior Paid Ads Associate, you will be responsible for managing and optimizing clients paid advertising campaigns across various digital platforms. Your primary goal will be to drive targeted traffic, increase brand awareness, and maximize conversions to achieve our business objectives. Roles and Responsibilities: • Develop and implement paid advertising strategies across platforms not just limited to Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms. • Create and manage campaigns, including keyword research, ad copywriting, budget allocation, and bid management. • Conduct regular in-depth analysis and optimization of campaigns to improve performance metrics such as click-through rates (CTR), conversion rates, and return on ad spends. • Monitor and analyze key performance indicators (KPIs) to identify trends, opportunities, and areas for improvement. • Collaborate with internal stakeholders, including the marketing team, creative team, and data analysts, to align paid advertising efforts with overall marketing strategies. • Stay updated with industry trends, best practices, and changes in digital advertising platforms to ensure campaigns are cutting-edge and effective. • Conduct competitor analysis to identify gaps and opportunities in the market and adjust strategies accordingly. • Generate regular reports and present findings and insights to management, highlighting the impact of paid advertising on business goals and recommending areas for improvement. • Stay abreast of emerging digital marketing trends and technologies and provide recommendations for incorporating new advertising channels or tactics into our campaigns.

Requirements

• Digital advertising strategies
• Keyword research
• Ad copywriting
• Budget allocation
• KPI analysis

Preferred Technologies

• Digital advertising strategies
• Keyword research
• Ad copywriting
• Budget allocation
• KPI analysis