Senior Paid Campaign Specialist

About the job

Kovai.co is a catalyst, sparking a revolution in the world of enterprise software and B2B SaaS, we are a technology powerhouse delivering best-in-class enterprise software and game-changing SaaS solutions across industries. At Kovai.co, we're rewriting the B2B landscape by empowering over 2,500 businesses worldwide with our award-winning SaaS solutions. Our Products: • Biztalk360 • Turbo360 • Document360 “UK headquarters. Indian innovation. Global impact.”Our journey has been nothing short of remarkable, having witnessed exponential growth and profitability right from our inception. We are on track towards $30 million in annual revenue – and we're just getting started. Kovai.co is fueled by a tribe of thoughtful helpers, obsessed with empowering customers, uplifting colleagues, and igniting our own journeys. Redefining tech is our game. Are you in? Join Kovai.co – where passion meets purpose. Opportunity: Senior Paid Campaign Specialist We’re looking for a performance-driven Social Ads Manager to own our paid social strategy across LinkedIn Ads for Document360 (Knowledge Base SaaS) and Turbo360 (Azure Monitoring SaaS). You’ll run full-funnel campaigns from audience segmentation to creative testing and optimization focused on driving qualified leads, product trials, and pipeline growth. What you’ll do on the job: • Own LinkedIn Ads end-to-end: Campaign setup, audience building, budget allocation, tracking, reporting, and continuous optimization. • Collaborate with Creative and Product Marketing to develop scroll-stopping ad creatives and high-converting landing pages. • Analyze campaign performance daily and optimize based on CPL, CTR, CVR, and lead quality. • Implement A/B tests for ad copy, visuals, and CTAs to constantly improve conversion performance. • Integrate campaigns with CRM (Pipedrive) for lead flow tracking and funnel attribution. • Benchmark competitors and identify opportunities in targeting, creatives, and offers. • Report actionable insights weekly to the Performance Marketing Lead and VP of Marketing. What You’ll bring: • 4-6 years of experience in LinkedIn Ads or Paid Social for B2B SaaS. • Deep understanding of LinkedIn audience segmentation, Matched Audiences, and G2 Intent integration. • Hands-on experience with UTM tracking, GA4, and conversion APIs. • Proven ability to manage $10K–$30K monthly ad budgets efficiently. • Data-driven mindset with advanced skills in Excel/Looker Studio reporting. • Experience with Google Ads, Bing Ads, or Meta Ads is a plus. Equal Opportunities: Kovai.co is committed to building a workforce that reflects the richness of our society. We believe in fostering a culture of belonging and respect for all. Kovai.co stands firmly against discrimination, ensuring equal opportunity for everyone to build a successful career.

Requirements

• LinkedIn Ads
• Paid Social
• Audience Segmentation
• A/B Testing
• Data Analysis

Preferred Technologies

• LinkedIn Ads
• Paid Social
• Audience Segmentation
• A/B Testing
• Data Analysis

About the company

Kovai.co is a catalyst, sparking a revolution in the world of enterprise software and B2B SaaS. A technology powerhouse delivering best-in-class enterprise software and game-changing SaaS solutions across industries, Kovai.co empowers over 2,500 businesses worldwide with award-winning SaaS solutions. The company aims for $30 million in annual revenue and emphasizes a culture of belonging and respect for all.