Senior Paid Growth Manager – Web Subscription Acquisition

About the job

Role: Senior Paid Growth Manager – Web Subscription Acquisition This is a leadership-facing IC role. This is an Individual Contributor role. You will personally manage campaigns daily (budgets, bids, creative testing, reporting). Experience: 7+ years Employment Type: Full-Time Employee Based Contract Location: Remote Shift Timings: 6:00 AM to 3:00 PM IST (USA based client) Notice Period: Immediate Joiners OR 15 Days (1st Choice ONLY) About the Role We are hiring a Senior Growth Marketer – Web Acquisition to own paid growth for a US-based, subscription-driven consumer product. This is a hands-on individual contributor role , working closely with senior leadership. This role is not about managing agencies or delegating execution. You will personally run acquisition across Meta and Google , own forecasting and pacing, and be accountable for CAC, conversion efficiency, and subscription growth. You will regularly communicate performance and decisions to CMO / CFO-level stakeholders, so the ability to deliver clear, concise, and structured insights is essential. Key Responsibilities What You’ll Own • End-to-end ownership of Meta and Google paid acquisition (budgeting, bidding, creatives, pacing, reporting) • Weekly forecasting and daily spend pacing to hit subscription and CAC targets • Optimization of the web funnel from click → trial → paid subscription • Structured creative testing roadmap (hypothesis-driven, not ad-hoc) • Close collaboration on CRO and landing page improvements • Measurement integrity across GA4, GTM, and attribution tools • Clear, executive-level performance updates (headlines + numbers) What Success Looks Like in the First 90 Days • Complete audit of Meta and Google account structure, conversion signals, and spend efficiency • Build a reliable forecasting and pacing model • Launch a repeatable creative testing framework • Identify and address major funnel drop-offs • Deliver measurable improvement in CAC and / or trial-to-paid conversion This Role Is a Fit If You: • Have 7–10+ years of experience in paid growth for D2C or subscription businesses • Have personally owned large monthly budgets on Meta and Google (six figures / month preferred) • Are deeply comfortable with hands-on execution as an IC • Think in CAC, LTV, payback, and forecast accuracy , not vanity metrics • Can explain performance, risks, and decisions in 30–60 seconds to senior stakeholders • Are confident challenging platform numbers and validating attribution • Prefer ownership and accountability over process documentation Required Skills & Experience • Expert-level Meta Ads and Google Ads execution • Strong understanding of subscription funnels and conversion economics • Forecasting, pacing, and budget control experience • GA4 and GTM proficiency; attribution and measurement rigor • Experience collaborating with CRO, product, and CRM teams • Comfortable working US business hours (IST evening shift) Nice to Have • YouTube, affiliates, or programmatic experience • CRO tools (VWO, Optimizely, Hotjar, Clarity) • Subscription retention or lifecycle marketing exposure Important Notes • This is an Individual Contributor role , not a people-management position • If you prefer managing teams or agencies over hands-on execution, this role is not a fit How to Apply To help us evaluate quickly, please include three numbers in your application or resume: • Largest monthly paid media budget you personally owned • One example where you improved CAC or CPA (with % impact) • One experiment you ran that improved conversion or subscription growth.

Requirements

• Paid Growth
• Meta Ads
• Google Ads
• Budget Control

Qualifications

• 7-10+ years of experience in paid growth
• Expert-level Meta Ads and Google Ads execution

Preferred Technologies

• Paid Growth
• Meta Ads
• Google Ads
• Budget Control