Senior Paid Search Specialist

About the job

Job Description Responsible for day-to-day execution and optimization of search engine marketing campaigns to drive qualified leads, awareness, and conversions. Work closely with the campaign managers and internal stakeholders to ensure paid search is launched and performance aligns with activation objectives. • Keyword research and analysis: conduct in-depth keyword analysis: clustering, and intent analysis to identify the right keywords and inform campaign structure. • Campaign setup and management: Build, QA and launch campaigns in Google and Microsoft Ads, ensuring alignment with campaign plan and priorities. • Optimization and testing: test ad copy, keyword match types, bidding strategies and work with campaign manager + ops team to improve landing pages quality scores and conversion efficiency. • Performance monitoring and reporting: track daily/weekly performance and turn data into actionable insights and optimization recommendations for campaign owner – including reporting that tells a clear story. • Search ad content guidance: collaborate with campaign managers, content leads and coms leads to guide on best practices for search ad messaging – including keyword alignment, structure, extensions and tone.

Requirements

• Google Ads
• Keyword Research
• Data Analysis
• B2B Lead Generation
• Communication Skills

Preferred Technologies

• Google Ads
• Keyword Research
• Data Analysis
• B2B Lead Generation
• Communication Skills

About the company

Founded in Denmark, Ramboll is a foundation-owned people company with more than 18,000 experts working across 35 countries. Ramboll develops innovative solutions in diverse markets such as Buildings, Transport, Planning & Urban Design, Water, Environment & Health, Energy, and Management Consulting. The company focuses on equality, diversity, and inclusion, creating a supportive work environment where everyone can flourish.