Senior Partner Alliances Marketing Manager

About the job

Make an impact with NTT DATA Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it’s a place where you can grow, belong and thrive. Key Responsibilities: Joint partner marketing strategy • Work closely with Global and Regional Marketing functions as well as Global and Regional Alliances partner leads, Portfolio marketing leads and the Head of the Global Google Cloud Alliance at NTT DATA Corp to build a robust marketing strategy and plan as well as to manage the strategic partnership with Google Cloud. • Develop a one, two and three-year strategic marketing plan – in collaboration with global and regional marketing, divisional stakeholders, as well as partner counterparts – to translate strategic business objectives into executable marketing programs and tactics (striking a balance between global marketing and regional lead generation activity). • Drive revenue, brand and communication plans and programs aligned to joint NTT DATA, Inc.’s and partner’s business objectives: • Drive the global joint go-to-market plan. • Focus on differentiated solutions/services positioning. • Understand market trends and competitive plays. • Maintenance of branding, digital platforms and collateral Joint strategic investment agreements • Develop and manage the joint global strategic investment agreements to meet the organizations’ business, marketing, and sales objectives. • Drive awareness of the joint program/value proposition, as well as in-region demand generation to drive NTT DATA, Inc. and partner pipeline across all organizations’ stakeholders. • Enable our mutual teams to articulate the benefits of these initiatives and ensure that the agreed deliverables are met. • Track, measure and report on the ROI, and financial aspects of these agreements. • Work closely on executing the Global Google Cloud SPA Agreement (Strategic Partnership Agreement) and associated funding driving focused marketing plans for NTT DATA, Inc. Sales enablement • Work with Portfolio Marketing and Sales Enablement functions to develop collateral, tools and programs (aligned to global initiatives) that will equip NTT DATA, Inc.’s sales teams. • Understand what partner-developed training materials, systems and tools are accessible to NTT DATA, Inc. and how to utilize these, where applicable. Partnership communication • Develop and execute (as required) a communications plan and cadence into NTT DATA, Inc. sales teams & keep the partnership top of mind in the organization • Support quarterly business reviews (QBRs), quarterly marketing reviews (QMRs), partner and business updates across digital platforms, newsletters, collateral and case studies as required. Communications and thought leadership programs • Drive both strategic and tactical brand-building opportunities, in the form of: • Big-ticket case studies • Social media • Events • Speaking opportunities • Partner awards • Joint blogs Budget management • Understand how to access partner marketing, and program funds to drive joint global and regional marketing activities supporting brand awareness and revenue goals. • Actively looking for/developing opportunities to utilize these funds to benefit NTT DATA, Inc. as well as the partner. • Develop and manage the allocated marketing budget, partner funding, and ensure that all marketing initiatives are delivered within the budget. • Ensure all proof of execution (POE) is submitted in accordance with the Partner’s processes and timelines • Work closely with Finance to ensure all Partner funds are recorded and accounted for in the P&L • Manage all aspects of executing the joint SPA Agreement and associated funding within Google’s tools and processes. Reporting and metrics • Ownership of metrics/measurement, i.e., key performance indicators (KPIs) and reporting, of joint marketing activities against agreed initiatives, communications of joint successes as outlined in the marketing plan. • Monitoring and analyzing the effectiveness of marketing activities, providing Partner with updates on campaign and marketing activity performance, taking measure to introduce corrective actions to improve performance. Partner Marketing Campaigns & Programs • Engage with various stakeholders throughout the business to identify a portfolio of opportunities for joint campaigns and activities with the Partner, ensuring close business alignment, regional buy-in and partner relevance. • Actively engage with Global and Portfolio marketing, Alliance and business leads to encourage participation and investment in the programs and activities. • Overall project management of the Partner marketing programs and plans including: • Developing and maintaining project plans around the deliverables associated with the programs. • Regular communication between all stakeholders – partners, product marketing leads, alliances, regional marketing. • Working closely with campaign marketing leads to create messaging and align to campaign messaging, bringing in partners’ priorities. • Engaging with regions to drive execution of the tools created through the program. • Managing systems and processes to ensure we are reporting back to our stakeholders on partner investment, ROI and latest deliverable scorecards. Knowledge and Attributes: • Strong interpersonal skills to build and nurture relationships with partner contacts and internal stakeholders. • Extended proficiency in various marketing disciplines, including campaign planning, content creation, and lead generation. • Effective project management skills to coordinate and execute joint marketing initiatives within timelines and budgets. • Excellent written and verbal communication skills to articulate partnership value propositions and convey marketing messages. • Capability to analyze marketing data and metrics to measure the success of joint initiatives and optimize strategies. • Ability to negotiating partnership agreements, contracts, and terms that benefit all parties. • Team-oriented mindset with the ability to collaborate across different departments and functions. • Extended familiarity with marketing automation platforms, CRM systems, and analytics tools. • Extended understanding of the IT services industry, market trends, and customer needs to identify suitable partnership opportunities • Creative thinking to develop innovative joint marketing campaigns that stand out in the competitive landscape. • Results-Orientated with the ability to focus on achieving measurable outcomes, such as increased brand visibility, lead generation, and revenue growth. Academic Qualifications and Certifications: • Bachelor’s degree or equivalent in Marketing, Business, Communications, or a related field. • A minimum of 8+ years’ work experience, of which a minimum of 2 years should be in Partner/Alliance Marketing or Marketing Management within the IT industry. • Experience and/or certification in marketing automation platforms, CRM systems, and analytics tools. Required experience: • A minimum of 8+ years’ work experience, of which a minimum of 2 years should be in Partner/Alliance Marketing or Marketing Management within the IT industry. • Marketing experience with the Google Cloud Partnership, knowledge of Google’s Partner Programs, Global funding programs & Partner funding tools and processes is a significant benefit. • Experience in a multi-national environment is preferred. • Experience managing budgets (especially Partner MDF/Co-Op funds a benefit) • A proven record of accomplishment in: • Developing business plans and multi-phase programs across multiple geographies. • Developing and driving executive awareness and interaction, partner campaigns, value propositions, sales enablement. • Developing and executing marketing plans, funding sourcing, budget management and multi-phase programs. • Extended demonstrated experience in marketing roles, especially in B2B marketing, alliance management, or partner marketing ideally within the IT services or technology sector. • Extended demonstrated experience in planning, executing, and measuring joint marketing campaigns with partner organizations. • Extended experience in management and development of partnership value propositions collateral. • Proven ability to manage multiple projects simultaneously, ensuring timely execution and successful outcomes. • Extended experience with marketing automation platforms, CRM systems, and analytics tools used to manage partner marketing campaigns. • Extended experience in analyzing marketing data and using insights to optimize joint marketing initiatives. Workplace type: Hybrid Working.

Requirements

• Partner/Alliance Marketing
• Marketing Management
• B2B Marketing
• Campaign Planning
• Content Creation

Qualifications

• Bachelor's degree or equivalent in Marketing
• Business
• Communications, or related field

Preferred Technologies

• Partner/Alliance Marketing
• Marketing Management
• B2B Marketing
• Campaign Planning
• Content Creation

About the company

NTT DATA is a $30+ billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world’s leading AI and digital infrastructure providers, with unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers and application services. Our consulting and industry solutions help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more than 50 countries.