Senior Performance Marketer

About the job

As a Senior Performance Marketer , you will own and scale high-impact paid marketing initiatives across platforms such as Google Ads and Meta Ads . This role goes beyond execution — you’ll drive strategy, mentor juniors, collaborate closely with creative and analytics teams, and take accountability for delivering strong, measurable business outcomes for clients. This position is ideal for someone who blends deep hands-on expertise, strategic thinking, and leadership , and thrives in a fast-paced, performance-driven agency environment. Key Responsibilities: - Own end-to-end performance marketing strategy and execution across Google Ads, Meta Ads, and other relevant paid platforms. - Plan, launch, optimize, and scale campaigns aligned with client business objectives and growth targets. - Closely monitor and analyze key performance metrics such as ROAS, CPL, CAC, CTR, and conversion rates, translating insights into actionable improvements. - Collaborate with the creative team to guide ad concepts, creatives, copies, and landing page strategies to improve performance. - Define audience segmentation strategies and continuously refine targeting to improve relevance and efficiency. - Manage and optimize large advertising budgets, ensuring effective allocation and maximum ROI. - Lead structured experimentation (A/B testing) across creatives, messaging, funnels, and audiences, documenting learnings and best practices. - Prepare detailed performance reports, present insights to clients, and confidently lead performance discussions and review. - Mentor and guide junior performance marketers, helping them improve execution quality and analytical thinking. - Stay updated with platform changes, industry trends, and new growth opportunities to keep campaigns competitive. Qualifications: - 2+ years of hands-on experience managing performance marketing campaigns on Google Ads and Meta Ads. - Proven track record of handling high-value ad budgets (in lakhs) and driving consistent, measurable results. - Strong analytical mindset with the ability to interpret data, identify patterns, and make data-backed decisions. - Proficiency in Google Ads Manager, Meta Ads Manager, Google Analytics, and related performance tools. - Experience working closely with creative teams and influencing creative direction for performance outcomes. - Excellent communication and stakeholder management skills, especially in client-facing roles. - A proactive, ownership-driven attitude with strong problem-solving capabilities.