Senior Performance Marketing- D2C

About the job

About the job We’re looking for a Senior Performance Marketing- D2C who can own the entire digital growth engine end-to-end — from campaigns and conversion funnels to customer experience on Shopify. If you’re obsessed with scaling brands online, love solving problems with data, and thrive in fast-paced environments, this role is for you. Location- Noida, sector-142 Salary- Upto 15 LPA Roles & Responsibilities: • Campaign Strategy & Execution: Develop, execute, and optimize digital marketing campaigns across various performance channels including Google , META, AMS, PLA/PCA etc. • Data Analysis & Reporting: Monitor, track, and report on campaign performance metrics, analyzing data and using insights to adjust and optimize marketing efforts for maximum impact and ROI. • Budget Management: Oversee marketing budgets, ensuring that campaigns are cost-effective while delivering on KPIs. • Collaboration: Work closely with cross-functional teams (creative, design, content, and product) to ensure that campaigns are aligned with brand guidelines, user experience, and business objectives. • Shopify Management: Drive end-to-end ownership of our D2C store — from performance tracking, CRO, A/B testing, to ensuring a seamless shopping experience. • Market Research: Stay ahead of industry trends, competitor performance, and emerging digital marketing technologies to drive innovative performance marketing strategies. • Customer Segmentation: Leverage data to create targeted audience segments and tailor marketing efforts to specific groups, improving relevance and engagement. Skills & Qualifications: • Strong analytical skills and experience with Google Analytics, Facebook Ads Manager, Google Ads and other marketing platforms. • Solid understanding of key performance indicators (KPIs) such as CPA, CPC, ROAS, and CLTV. • Bachelor's degree in Marketing, Business, or a related field (preferred). • Must have experience in D2C

Requirements

• Google Analytics
• Facebook Ads Manager
• Google Ads
• Data Analysis
• Budget Management

Qualifications

• Bachelor's degree in Marketing
• Business or a related field

Preferred Technologies

• Google Analytics
• Facebook Ads Manager
• Google Ads
• Data Analysis
• Budget Management