Senior Performance Marketing- D2C

About the job

We’re looking for a Senior Performance Marketing- D2C who can own the entire digital growth engine end-to-end — from campaigns and conversion funnels to customer experience on Shopify. If you’re obsessed with scaling brands online, love solving problems with data, and thrive in fast-paced environments, this role is for you. Roles & Responsibilities: • Campaign Strategy & Execution: Develop, execute, and optimize digital marketing campaigns across various performance channels including Google, META, AMS, PLA/PCA etc. • Data Analysis & Reporting: Monitor, track, and report on campaign performance metrics, analyzing data and using insights to adjust and optimize marketing efforts for maximum impact and ROI. • Budget Management: Oversee marketing budgets, ensuring that campaigns are cost-effective while delivering on KPIs. • Collaboration: Work closely with cross-functional teams (creative, design, content, and product) to ensure that campaigns are aligned with brand guidelines, user experience, and business objectives. • Shopify Management: Drive end-to-end ownership of our D2C store — from performance tracking, CRO, A/B testing, to ensuring a seamless shopping experience • Market Research: Stay ahead of industry trends, competitor performance, and emerging digital marketing technologies to drive innovative performance marketing strategies. • Customer Segmentation: Leverage data to create targeted audience segments and tailor marketing efforts to specific groups, improving relevance and engagement.

Requirements

• Strong analytical skills
• Experience with Google Analytics
• Facebook Ads Manager
• Google Ads
• Other marketing platforms

Qualifications

• Bachelor's degree in Marketing, Business, or a related field (preferred)
• Experience in D2C

Preferred Technologies

• Strong analytical skills
• Experience with Google Analytics
• Facebook Ads Manager
• Google Ads
• Other marketing platforms