Senior Performance Marketing Executive

About the job

What You’ll Do (Your Impact) 🚀 • Lead the performance marketing function across Meta, Google, and new channels. • Plan, launch, and scale high-performing campaigns that fuel revenue growth. • Manage large monthly spends (₹50 lakhs+ per month) with full ownership of ROAS and CAC. • Analyse funnels, cohorts, attribution, and platform data to uncover opportunities. • Build advanced audience frameworks: segmentation, remarketing, lookalikes, custom intent. • Run experiments across creatives, formats, bidding, and landing pages. • Monitor daily performance and act fast when metrics shift. • Mentor performance associates and ensure high-quality execution. • Collaborate with founders, product, and creative teams on goals and new channel expansions. • Lead monthly planning, forecasting, and reporting with clear insights. • Build systems and playbooks that make the performance function stronger. What You’ll Bring (Skills & Experience) ⭐ • Strong hands-on expertise in Meta Ads and Google Ads, especially for D2C scaling. • Deep understanding of audience building, attribution, and platform algorithms. • Experience managing and optimising large budgets with consistent results. • Analytical mindset with comfort working across dashboards and experiments. • Leadership experience with mentoring and team support. • High ownership mindset and ability to solve problems under pressure. • Clear communication with founders and cross-functional teams.

Requirements

• Performance Marketing
• Meta Ads
• Google Ads
• Analytical Skills
• Leadership

Preferred Technologies

• Performance Marketing
• Meta Ads
• Google Ads
• Analytical Skills
• Leadership

About the company

Nap Chief is a fast-growing D2C kidswear brand known for bold, comfortable, and sustainable clothing for kids. They have a strong digital presence and a loyal community of parents across India.