Senior Performance Marketing Manager

About the job

About us Avo Automation is an industry-leading test automation platform dedicated to revolutionizing how businesses approach software quality. Emerging from stealth mode in late 2020, we have focused on transforming the way organizations think about software quality. Our AI-driven, no-code platform delivers continuous quality assurance across key business processes and supports over 200 technologies. Overview We’re looking for a Senior Performance Marketing Manager to own and scale our paid acquisition engine across Google Ads and Ads, with a strong focus on pipeline impact, ROI, and account-based strategies. This is a hands-on role for someone who is as comfortable setting strategy as they are executing and optimizing campaigns daily. You will own paid media performance end-to-end, from targeting and messaging to conversion, attribution, and revenue impact. Responsibilities • Own and execute paid campaigns across Google Ads and Ads for : • Lead generation • Brand awareness • Account-Based Marketing (ABM) • Build and optimize campaigns with clear pipeline, CPA, and ROI targets • Develop and run intent-based campaigns, using intent data and signals to prioritize accounts and audiences • Continuously test and optimize : • Targeting • Bidding strategies • Creatives and messaging • Landing pages and conversion paths • Work closely with : • Sales and RevOps on funnel alignment and attribution • Content and product marketing on messaging and offers • Track and report on performance across the full funnel : • CTR, CVR, CPL, CPA • MQL, SQL, pipeline, and revenue contribution • Support ABM strategy execution, including account targeting, personalization, and retargeting • Contribute to SEO strategy and performance (hands-on experience is a plus, not mandatory) • Identify new opportunities to improve efficiency, scale what works, and stop what doesn’t Qualifications • 7–9+ years of experience in B2B SaaS marketing • Proven, hands-on experience running Google Ads and Ads at scale • Strong track record of hitting or outperforming targets • Deep understanding of : • Paid media metrics and attribution • B2B funnels and long sales cycles • Experience with intent tools and intent-driven campaigns (strong plus) • Comfortable working in a target-driven, high-ownership environment • Analytical, structured, and outcome-oriented • Able to balance strategy with day-to-day execution Desired Skills • SEO experience • ABM platform experience • Experience working closely with RevOps • Familiarity with attribution tools and multi-touch models Why Join Avo Automation • High ownership, real impact on revenue • Close collaboration with Sales and RevOps • Opportunity to shape and own the paid growth function • Work with a team that values clarity, experimentation, and results Interested? Apply or reach out directly.

Requirements

• Google Ads
• B2B SaaS marketing
• paid acquisition

Preferred Technologies

• Google Ads
• B2B SaaS marketing
• paid acquisition

About the company

Avo Automation is an industry-leading test automation platform dedicated to revolutionizing how businesses approach software quality.