Senior Performance Marketing Manager

About the job

Job Title: Senior Performance Marketing Manager Location: Delhi Experience: 5-8 Years Key Responsibilities: Strategic Performance Marketing: · Design and lead data-driven, multi-channel performance marketing strategies to achieve long-term ROI and brand growth objectives. · Develop comprehensive frameworks for campaign planning and execution across platforms such as Google Ads, Meta Ads, and other digital channels, ensuring alignment with overall business goals. · Analyze and forecast performance trends to inform high-level decision-making, optimizing key metrics such as CPM, CAC, and ROAS. · Lead cross-functional brainstorming to ideate innovative marketing approaches that drive growth while staying ahead of industry trends. Marketplaces Strategy & Management: · Develop a strategic roadmap to elevate presence and sales performance on platforms like Amazon, Nykaa, Tira. · Define long-term goals for marketplace visibility, leveraging analytics to identify growth opportunities and drive innovation. · Implement strategies that build competitive advantages within marketplaces, enhancing customer acquisition and retention. • Leverage marketplace data and trends to craft recommendations and actionable plans that elevate the brand's presence and performance. Website Management: • Collaborate with cross-functional teams to ensure the company website is optimized for performance, usability, and customer conversions. • Develop strategies to increase website traffic through a mix of paid campaigns, SEO, and impactful partnerships. • Utilize analytics tools to track website performance, identify gaps, and execute timely improvements to enhance the user journey. Agency & Vendor Management: · Build strategic relationships with external agencies and vendors, ensuring alignment with company's goals and brand narrative. · Establish KPIs and success metrics to evaluate agency performance, providing strategic guidance to maximize impact. · Ensure that agency strategies are innovative, scalable, and forward-thinking to achieve long-term business objectives. Thought Leadership & Cross-Functional Collaboration: · Act as a strategic partner across internal teams, aligning performance marketing initiatives with brand objectives and product launches. · Stay at the forefront of industry advancements to provide strategic insights that shape the future direction of the brand. · Guide and mentor stakeholders on performance marketing best practices, fostering a culture of data-driven decision-making and agility. Qualifications and Skills: · Proven expertise in developing and executing strategic performance marketing plans in eCommerce or D2C industries. · In-depth knowledge of ad platforms like Google Ads, Meta Ads, and marketplaces (Amazon, Nykaa, Flipkart, etc.), with a strategic mindset for scaling operations. • Strong analytical acumen with a track record of utilizing tools such as Amazon Pi, Google Analytics, Excel, and data visualization platforms to drive decision-making. • Knowledge of SEO best practices and website optimization strategies. • Exceptional communication and collaboration skills, with a knack for working across teams and guiding external partners. • Experience managing agencies and vendors, with the ability to ensure accountability and results. • A Bachelor's or Master's degree in Marketing, Business, or a related field is preferred.

Requirements

• Strategic Performance Marketing
• Data-driven marketing strategies
• Campaign planning
• Analysis of performance trends
• Marketplaces strategy
• Agency management
• Website performance optimization
• Cross-functional collaboration
• E-commerce expertise
• SEO best practices

Qualifications

• Bachelor's degree in Marketing
• Master's degree in Marketing

Preferred Technologies

• Strategic Performance Marketing
• Data-driven marketing strategies
• Campaign planning
• Analysis of performance trends
• Marketplaces strategy
• Agency management
• Website performance optimization
• Cross-functional collaboration
• E-commerce expertise
• SEO best practices